Youthful folks can pay for information in podcasts: The Media Roundup | What’s New in Publishing


How Tortoise is utilizing podcast subscriptions to draw new audiences

Tortoise is well-known for its membership providing. It limits entry to articles with a metered registration wall and solely full members get entry to the total website, ThinkIns, day by day emails, podcasts, and member-only invites. Nonetheless, the writer has noticed a chance to construct further reader income by Apple Podcasts’ Subscriptions instrument. Listeners should purchase a subscription to Tortoise’s gated podcasts by way of Apple with out paying the total membership value. To this point, the experiment has proved a hit. “We’ve been delighted to find how younger our listeners are,” Tortoise Editor Basia Cummings has stated. “On this planet of reports, that’s actually necessary. By our membership and our audio subscription, we’ve debunked the parable that youthful folks aren’t ready to pay for information content material.”

BBC’s ‘digital-first’ plan will lower 1,000 jobs

Saying ‘a blueprint to construct a digital-first public service media organisation’, the BBC has stated 1,000 jobs shall be lower over the following few years. A number of channels, together with CBBC and BBC 4 will log on solely. Some regional TV information companies shall be scrapped. Director-general Tim Davie informed workers the transfer was pushed by the need to ‘make life and society higher for licence payment payers’. After all it’s Tim.

Telegraph’s 2021 income up by a 3rd

Pre-tax income at Telegraph Media Group rose on the again of its subscription-first technique. With a goal of 1 million paying subscribers by 2023, digital subscription revenues grew in 2021 by 40% to £44.1 million, forward of expectations. Total income was up by 4% to £245 million; pre-tax income had been £29.6 million, up from £22 million in 2020.

Mea culpa: The print version of USA Immediately remains to be very a lot alive

In 2019, Poynter’s Rick Edmonds stated the print version of USA Immediately can be gone in two years. It’s not and on this piece Edmonds is looking for out why his prediction proved to be fallacious. The underside line is, nicely, the underside line – USA Immediately remains to be worthwhile in print and writer Maribel Perez Wadsworth stated, “We are going to proceed to publish so long as readers need it, and it continues to make monetary sense.”

Digital Director at Rolling Stone UK & Angle Journal Charlotte Cijffers on nurturing audiences on-line

This week we hear from Charlotte Cijffers, Digital Director at Rolling Stone UK & Angle Journal. We spoke about launching the long-lasting Rolling Stone title within the UK, her work on Angle’s digital transformation, and the advantages of growing extra localised content material for magazines. She additionally provides recommendation on what publishers ought to concentrate on when trying to develop their very own audiences on-line.

This content material initially appeared in The Media Roundup, a day by day publication from Media Voices. Subscribe right here:


Please enter your comment!
Please enter your name here