theSkimm is a mission-driven media firm devoted to giving millennial girls the knowledge they should reside their smartest lives.
Since launching in 2012, theSkimm has change into a trusted supply for a group of tens of millions of Skimm’rs by seamlessly integrating into their present routines, essentially altering the best way its viewers consumes information and makes selections. theSkimm’s flagship product, the Each day Skimm, continues to be the quickest rising publication in the marketplace, and its sub-brands have expanded to assist this viewers maneuver via life’s requirements – from information, to cash, wellness, profession, and proposals.
As we come to the tip of Girls’s Historical past Month, we requested this female-founded firm to share their ideas, replicate on their expertise and supply recommendation for different girls within the trade.
What does Girls’s Historical past Month imply to you?
theSkimm makes it simpler for millennial girls to reside smarter. Every single day, we goal to constantly create content material that helps girls clear up on a regular basis issues with the most effective merchandise year-round. We’re continually on the lookout for new methods to associate with different woman-owned manufacturers, particularly within the branded and affiliate areas. theSkimm additionally offers academic content material, from finance content material to wellness ideas. We additionally wish to assist girls store smarter and uncover high quality merchandise – all whereas saving time (and cash) alongside the best way. We’re specializing in methods to information girls via large life phases like shopping for a house, touchdown a dream job, rising their households, and extra.
What values are core to your organization’s tradition, and are these stuff you search for in an advertiser associate?
Our core values are Go Large, Be Humble, Work Smarter, Have Perspective, Elevate Voices, and Skimm Collectively. We goal to set bold targets, present gratitude, hustle on daily basis (however benefit from the trip), take motion to foster belonging and inclusivity, and at all times work as a workforce. We undoubtedly search for this stuff within the advertisers we associate with.
Is partnering with different woman-founded firms a precedence to your workforce? Are there any woman-founded advertisers you’ve a very invaluable partnership with?
Sure! We attempt to associate with different woman-founded firms to extend consciousness and educate our viewers. We wish to diversify our partnerships and be as inclusive as potential. Within the affiliate area we work with Deux, Yellow Owl Workshop, Free Interval Press, and Tushy (amongst many others). We’ve additionally partnered with Full of life, Andie Swim, Each day Harvest, Our Place, and Saie Magnificence, amongst many others on the gross sales aspect.
Did you’ve any particular campaigns or alternatives for Girls’s Historical past Month, and the way might advertisers take part?
As an organization based by and for ladies, we prefer to have fun extraordinary girls and their large wins all yr lengthy. And though girls are on the high of their sport, there are societal requirements and norms that haven’t grown on the identical fee. This Girls’s Historical past Month, we took it up a notch and created Scrap the Guidelines, offered by Constancy and Lilly Pulitzer. All month lengthy, we highlighted the ladies who’re rewriting society’s guidelines and empowering future generations to play by their very own. And impressed our viewers to do the identical — via an interactive timeline that includes trailblazing girls from all industries, podcast episodes on the lasting influence of rule breakers all through historical past and right now, curated product and guide guides, and extra.
Do you’ve any recommendation for ladies in media?
Create connections, raise different girls up, and share your experiences. Once you be part of forces, there’s at all times a better influence.
Keen on working with theSkimm? Please contact our writer administration workforce.
