WP Engine Acquires Firm Behind ACF, WP Migrate & Higher Search and Change


Managed WordPress webhosting firm WP Engine introduced they had been buying Scrumptious Brains, the corporate behind 5 common plugins relied on by hundreds of thousands of customers worldwide.

The acquisition contains plugins which might be extremely common with the WordPress improvement group embrace:

  • Superior Customized Fields (ACF),
  • WP Migrate,
  • Higher Search and Change,
  • WP Offload SES
  • WP Offload Media

What The Acquisition Means For Scrumptious Brains Plugins

Maybe of high concern for purchasers of the plugins are modifications. WP Engine reassures that no vital modifications will occur and that they may proceed to assist the event and enchancment of them.

All 5 Scrumptious Brains plugins will proceed to be up to date and made suitable with future releases of WordPress. The event groups may also stay the identical and the plugins will proceed to stay obtainable in present WordPress repositories.

Their announcement said that this acquisition is completed within the spirit of their dedication to open supply. WP Engine additionally said that they may honor lifetime licenses to the merchandise.

WP Engine shared the next info with Search Engine Journal:

“The plugins will stay free and within the repository and we’re honoring lifetime licenses for Professional variations.

We’re bringing on the Scrumptious Brains workers and they’ll proceed engaged on the plugins.

As we now have with different instruments like Genesis and Native, WP Engine additionally plans to develop assist for contributors and the broader WordPress group by offering significant alternatives for continued collaboration and the continuing upkeep and improvement of ACF, WP Migrate, and the extra builder instruments which might be being acquired.

Initially, we’re going to be targeted on integration and following the present roadmaps via that integration. Our purpose is to all the time make the WP Engine providing extra worth for purchasers nevertheless it’s nonetheless too early to share concrete particulars on that.”

WP Engine and Headless CMS

WP Engine additionally shared that they’re dedicated to innovating and investing in making WP Engine a pacesetter for constructing and modeling content material for headless WordPress websites, highlighting the synergy between ACF and their Atlas Content material Modeler (ACM).

They shared with Search Engine Journal:

“The mix of ACF and ACM will create the undisputed customary of content material modeling for headless WordPress, additional cementing WordPress’ place as a best choice for headless CMS architectures.”


Scrumptious Brains plugins, its clients and the WordPress group stand to realize from this acquisition, making the acquisition a win-win-win for all concerned.


Learn the Official Announcement

WP Engine Acquires Standard Scrumptious Brains WordPress Plugins Together with Developer Favourite Superior Customized Fields

Learn Explainer for Scrumptious Brains Prospects

What WP Engine’s Acquisition of Scrumptious Brains Merchandise Means For You


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