Why We Encourage Our Workers to Drink the “ActiveChampagne” 

Illustration using AC platform

You might need heard corporations use the phrase we “eat our personal pet food” to suggest they really use the product they’re promoting. This phrase helps add credibility and belief in a model, as you would possibly suppose, “Properly, it’s ok for them, it’ll work for me, too.”

Right here at ActiveCampaign, we consider within the energy of our platform to help the wants of  various kinds of companies of varied sizes… together with our personal. Properly, we don’t “eat our personal pet food,” however as a substitute, we “drink our personal champagne…” ActiveChampagne. 😉

Not only for particular events

Our staff use our platform to help the day-to-day help of our 150K+ world clients and prospects, nevertheless it’s not sufficient. We wish our group to discover the platform exterior their day-to-day work and uncover methods ActiveCampaign can energy their very own companies. (Sure, lots of our staff are entrepreneurs themselves!) We additionally encourage our staff to get inventive and discover the way to automate on a regular basis life chores. 

Earlier this yr, we launched an inside marketing campaign referred to as “AC for Me,” encouraging all staff to dig into their private ActiveCampaign accounts and uncover new and distinctive use circumstances. This hands-on expertise permits us to see what our clients see and uncover areas of enchancment, in addition to moments of worth. 

For this contest, we emphasised ActiveCampaign doesn’t simply energy companies, it could possibly energy varied facets of your life—even planning your marriage ceremony! We inspired those that may not personal a small enterprise to think about distinctive methods ActiveCampaign can simplify on a regular basis duties:

  • Use the CRM to automate constructing your subsequent grocery listing
  • Create lists of relations with varied customized fields to make sure you by no means miss a birthday or anniversary once more
  • Construct a touchdown web page to register friends in your subsequent household reunion

Our platform is strong AND versatile, and we wished individuals to get inventive with it. 

Deliver on the bubbly

The entries we obtained from the group have been unbelievable! Use circumstances ranged from constructing automations to assist our administration group higher interact with and have fun their groups, utilizing our integrations with Zapier and Google to construct a each day Wordle-like sport for the household, and constructing out varied pipelines to raised handle their child’s weekly actions schedule. 

Now, let me introduce you to our winners and spotlight their use circumstances: 

Josh Jackson – Buyer Enablement Specialist 

Josh developed a number of pipelines to trace his youngsters’s milestones.  Automations created to set off e mail sends to the youngsters and ship Birthday messages.  

Mariane Boschetti – Jr. Affiliate Supervisor, Brazil 

Mariane leveraged ActiveCampaign to assist energy her Mother’s small enterprise for citizenship recognition. Her construct features a personalised type by way of a touchdown web page and offers creation to raised observe buyer information. 

Elio Silva – Product Help Coach, EMEA 

Created a use case to raised doc incomplete escalations on his group, and enhance the general suggestions loop.

Considered one of our core firm values right here at ActiveCampaign is to “Make the Buyer a Hero.” When our staff have first-hand expertise of how our platform works and its varied use circumstances, we are able to successfully and authentically help the wants of our clients and rapidly get them to  worth… as a result of we drink our personal champagne. 


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