Why occasions nonetheless matter: The Media Roundup | What’s New in Publishing


This concern we take a look at take a look at why occasions nonetheless matter, why information gathering is a two-way avenue, DDM’s $3 billion enterprise and podcasts changing print.

Right this moment’s roundup is dropped at you by Peter.

Why occasions nonetheless matter

I really met The Brian Morrissey ‘within the flesh’ for the very first time yesterday. In his publication, Brian says occasions just like the FIPP Congress the place we met, are a key a part of main engagement media. That is very true given the rise of ‘extra hand-crafted merchandise that really feel extra private’ with occasions, together with newsletters and podcasts, a great add-on to the primary-engagement mannequin.

Impressed by his journey to Portugal and different current occasions, Brian has put collectively his ideas on the way forward for the shape. Issues will keep messy for some time, between masks/no masks and interrupted journey, however long run smaller extra targeted occasions will emerge. Hybrid goes to be robust to drag off and in the true world Brian advises extra humanity, much less formality and far more networking.

I agree 100% on the worth that face-to-face occasions ship. I do know nowadays we’re all concerning the planning, however there’s a real-world serendipity at in-person occasions that simply doesn’t exist anyplace else in media, each when it comes to the audio system you select to hearken to and who you find yourself stood subsequent to on the espresso break. I imply, I met Brian 😊.

“Each time you request information, it’s essential give one thing again in return”

I bought right here a day too late for this early convention monitor, however WNIP’s Jez Walters has captured the introductory session the place Martha Williams, CEO of the World Newsmedia Community, suggested publishers to be sure that a transparent worth change is made between their viewers and any request for private information.

Dotdash Meredith on the modifications which have taken place on the firm since its $3bn inception

On the finish of final 12 months, Dotdash acquired Meredith in a deal price virtually $3 billion. Alysia Borsa, Chief Enterprise Officer & President of Life-style for DDM has been talking about being extra efficiency based mostly and migrating to a single tech-stack stack that’s extra versatile. Excellent news for readers, pop-ups and ad-clutter are on the best way out.

Haymarket sees podcasts delivering comparable engagement as print

B2B and specialist writer Haymarket has revealed plans to extend funding in podcasts because it “strikes away” from print. Unsure fairly how these two issues are linked or how the suggestion that podcasts will exchange print fairly works. It’s in all probability a line impressed by Haymarket’s acquisition of the British Podcast Awards, however its good to see a B2B writer embracing the medium. And we’re excited to see Haymarket’s entries for the 2023 Writer Podcast Awards.

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