In the present day we’re group platforms, GQ and the metaverse, Elon Musk and Twitter and a model new publication for London by Londoners.
“Being a part of one thing larger” has all the time been a consider journal and newspaper subscription gross sales. And analysis has proven that feeling such as you’re a part of a tribe is a key consider taking over digital memberships. A need for group was one of many six key motivations for readers to affix membership programmes recognized by the Membership Puzzle Venture.
Up to now so good, however then the place do you construct that group. Fb Teams, Twitter Communities or Discord? This piece from David Tvrdon on The Repair appears on the professionals and cons of every and at another platforms which have proved to be a bust for his personal podcast group.
The professionals are inclined to deal with reputation and ease of use; the cons on the place the platforms are too advanced to arrange. The most important takeaway for me although is to construct your group on a platform that your viewers is already utilizing and to construct simply one by one. With out founder focus, group constructing is a misplaced trigger.
Talking of group platforms, GQ is to broaden into the metaverse by launching on Discord. It’s step one within the Condé Nast-owned title’s Web3 technique. Referred to as GQ3, the Discord server will faucet into the platform’s rising streetwear and sneakerhead audiences, which overlap with GQ readers’ pursuits. Discord began out as a spot for avid gamers to speak, however has since discovered an viewers amongst Web3 NFT collectors. Count on plenty of chat about drops and stuff we don’t fairly perceive.
Yep, the Musk-Twitter factor continues to be going. Though Elon has been tweeting in regards to the deal being on maintain for ages, that is the primary formal, authorized suggestion that his settlement to purchase Twitter is something apart from legally watertight. The underside line is the tech crash means Musk is overpaying at $54 a share. Twitter is aware of that and needs its cash. Watch this house.
Right here’s a pleasant story to finish with. London is getting a brand new publication from probably the most wonderful freelance journalist Marie Le Conte. She believes that present protection of the capital isn’t “written for regular Londoners” and that there’s room for extra genuine magazine-style writing in regards to the metropolis. Every week, the paid Substack will ship a brand new 1,000-word characteristic written by certainly one of London’s freelance journalists and edited by Le Conte.
This content material initially appeared in The Media Roundup, a every day publication from Media Voices. Subscribe right here: