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What does the following Medium must succeed? — The Media Roundup | What’s New in Publishing


Why Medium failed

Medium was all over the place for some time. It was going to be the way forward for the creator economic system and supply journalists the chance to distribute and monetise their work exterior conventional channels. And whereas it type of labored for a bit, the platform isn’t on the high of the precedence listing for many creators.

On his Substack (one other platform in peril of going the best way of Ozymandias), Simon Owens argues that Ev Williams didn’t totally notice how the Creator Economic system would evolve: “To succeed, Medium wanted to draw the net’s greatest writers, together with those that already achieved some success at mainstream media corporations however needed to transition into extra impartial careers. However the firm saved pissing off the writing group, creating dangerous will throughout the very cohort it was making an attempt to draw.”

Owens goes into depth as to the missteps of the corporate, notably the place it involves fee phrases for writers on the platform. Our interview subsequent week is with Scott Lamb, VP Content material at Medium who talks about Ev’s departure, Medium-creator turned Medium-CEO Tony Stubblebine and his personal hopes for the platform’s future.

Solely 12 new titles arrived on the nation’s newsstands in Q2, 2022

Mr. Journal has finished the analysis and located that there’s been an actual drought within the variety of new journal titles launched over the previous quarter. A part of that should absolutely come from improvement being paused within the gentle of financial uncertainty – however will that quantity bounce again? He’s hopeful!

Reddit’s promoting coverage appears to vary from subreddit to subreddit

I like Advertising and marketing Brew and Reddit (I lately celebrated my fourth cake day on the platform) however it’s true that its method to monetisation is spotty. Because the entrance web page of the web seeks to draw extra manufacturers (together with publishers) to launch on it, this inconsistency is certain to lift a couple of eyebrows from publishers burnt by this type of factor earlier than.

As many journalists come underneath assault, TRF launches a free instrument to watch on-line abuse

Journalists – even the straight white males like me taking part in life on simple mode – are frequent victims of abuse on Twitter. I can’t even think about what it’s like for different individuals. So, it’s good to listen to of this instrument which permits its customers to mute and block abusers at scale and to create studies with dangerous feedback.

This content material initially appeared in The Media Roundup, a every day e-newsletter from Media Voices. Subscribe right here:



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