web optimization consultants weigh in on bias in Google search outcomes: The Media Roundup | What’s New in Publishing


Is Google biased towards the Every day Mail/Mail On-line? What the consultants say

We mentioned this within the information round-up of this week’s episode, so this can be a well timed piece with enter from web optimization consultants. Search visibility for The Guardian and the BBC are considerably higher than these of extra right-wing publishers Mail, Telegraph and Solar. However that doesn’t imply Google is politically biased.

The search large attracts collectively a whole lot of markers to find out which ends are proven, from high quality of writing, experience of sources and the searcher’s location and settings. In addition to a greater web page expertise, it appears like publishers which rank larger are seen as extra authoritative.

Extra transparency would maybe calm the conspiracy theorists, however there’s a restrict to what Google can realistically reveal about its inside workings. If you happen to nonetheless aren’t satisfied, Press Gazette cites a lot of impartial research which were executed exhibiting that political bias isn’t an issue Google suffers from.

What The Economist’s transfer into schooling can educate different publishers

Schooling might not be an apparent segue for a information writer. However whenever you look extra intently, it may really be an extremely highly effective method to leverage the experience of journalists to create one thing useful in your viewers (and backside line). The Economist’s Government Schooling pillar is simply over a 12 months previous now, and following the launch of a brand new fintech course, I spoke to them about what they’ve discovered and the way it works alongside the publication.

Arron Banks loses Russia libel case towards Carole Cadwalladr

The truth that an investigative journalist has to spend three years and crowdfund her authorized defence on a case like this is a sign of how urgently the libel legal guidelines on this nation want to vary. A welcome ruling on a case that shouldn’t have gotten this far or gone on this lengthy.

Defector is getting a subscriber increase from its podcast Regular Gossip

The sports activities and tradition web site earns 95% of its income from subscriptions. When Regular Gossip launched paid subscriptions final month, the podcast gave Defector its greatest one-week enhance in additional than a 12 months. There’s additionally proof the podcast helps Defector attain new audiences; whereas 75% of Defector subscribers are males, 65% of Regular Gossip subscribers are ladies and roughly half are below the age of 34.

This content material initially appeared in The Media Roundup, a day by day e-newsletter from Media Voices. Subscribe right here:


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