Wage and Profession Survey exhibits massive rewards for figuring out advertising and marketing and machines


“People who each ‘converse advertising and marketing’ and ‘converse machine’” — entrepreneurs and advertising and marketing technologists — “are value their weight in gold.”

So says Chief Martec Scott Brinker in his commentary on the outcomes of the 2022 MarTech Wage and Profession Survey. He continues: “Aggressive compensation packages, quick and frequent promotions and general satsifaction for professionals on this area are a testomony to how extremely valued these roles are.”

The 2022 survey

The survey, carried out collectively by MarTech and chiefmartec.com, was fielded to 426 entrepreneurs in Q1 2022. As anticipated, the vast majority of respondents — over two-thirds — have been U.S.-based, however we had good response from Canada and the U.Okay. too.

We posed greater than 20 questions associated to profession roles, wage, know-how and job satisfaction — or dissatisfaction. Respondents represented all ranges within the advertising and marketing org, from the C-level to managers and employees. Most recognized themselves in easy phrases as “Entrepreneurs” — the individuals who create and optimize campaigns — whereas a wholesome 35% recognized as “Maestros” — the group members that architect and administer techniques and processes.

The survey breaks down salaries, raises and promotions by job stage in addition to by gender. We additionally in contrast outcomes with the final, related survey carried out again in 2019.

The highest takeaways

Some of the putting outcomes was additionally one of the vital disappointing. The gender hole, each by way of profession trajectory and compensation, loomed massive. Males earn greater than girls; males are promoted extra ceaselessly; males are in additional senior positions.

Different takeaways are extra heartening:

  • Salaries are greater, up on common for a U.S.-based director 23% in contrast with 2019.
  • The media wage was over $125,000.
  • Greater than 80% of managers and employees have been both promoted or switched jobs for the reason that begin of the pandemic.
  • Operations-focused “Maestros” had greater common salaries than campaign-focused “Entrepreneurs.”

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Our due to the neighborhood

Not solely are we grateful to these of you who accomplished the survey. We ship particular due to those that agreed to be interviewed. A few of their feedback, in addition to intensive notes by Scott Brinker, might be discovered within the survey itself. We’ll be publishing extra as we dig deeper into the survey leads to the times to return.

The 2022 Profession and Wage Survey might be downloaded right here, registration not required.

About The Creator

Kim Davis is the Editorial Director of MarTech. Born in London, however a New Yorker for over 20 years, Kim began overlaying enterprise software program ten years in the past. His expertise encompasses SaaS for the enterprise, digital- advert data-driven city planning, and purposes of SaaS, digital know-how, and knowledge within the advertising and marketing house.

He first wrote about advertising and marketing know-how as editor of Haymarket’s The Hub, a devoted advertising and marketing tech web site, which subsequently turned a channel on the established direct advertising and marketing model DMN. Kim joined DMN correct in 2016, as a senior editor, changing into Govt Editor, then Editor-in-Chief a place he held till January 2020.

Previous to working in tech journalism, Kim was Affiliate Editor at a New York Occasions hyper-local information web site, The Native: East Village, and has beforehand labored as an editor of an educational publication, and as a music journalist. He has written a whole lot of New York restaurant evaluations for a private weblog, and has been an occasional visitor contributor to Eater.


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