Twitter falls, YouTube shifts focus: The Media Roundup | What’s New in Publishing


Elon Musk paid $44 billion for a media property

Look there’s little or no else happening within the media world for the time being. We’re already as bored of all of the hypothesis as you – however this from Scott Rosenberg is a well-argued piece suggesting the the explanation why Musk purchased Twitter. Aside from to compensate for his complete lack of any charisma, that’s:

“Journalists fell in love with Twitter as a result of it’s a quick, open medium for sharing information. Then their presence on the platform remodeled what was as soon as only a buzzy, ephemeral social community right into a conduit for world leaders, public establishments and social debates.

In saying that his provide to purchase the corporate had been accepted, Musk referred to as Twitter ‘the digital city sq. the place issues very important to the way forward for humanity are debated’.”

It’ll be about six months till we see any actual adjustments – and people who we do see will most likely be unwell thought-out and dangerous for susceptible folks. However as is shortly changing into clear Musk didn’t purchase Twitter for it to be a money-spinner, however for its affect.

YouTube hires amazon veteran Toni Reid to supervise YouTube Shorts, Gaming and Livestreaming

We’ve spoken about YouTube’s belated push into podcasting, however right here’s one other trace at the place the extremely influential platform sees the way forward for media. It’s already been pushing into the Shorts and Livestreaming areas – this means it now needs to monetise that content material in a extra structured method.

Guardian, FT and Mirror journalists excluded from House Secretary’s Rwanda journey

Right here’s an attention-grabbing one – why didn’t different journalists that have been invited on Patel’s Rwanda folly protest concerning the exclusion? There’s a whole article to be written concerning the reputational worth newspapers pay when they comply with be shopper journalists for the highly effective, however that’s what caught out to me right here.

TalkTV launches with few advertisements – however extra are coming…

You may safely ignore the hype round TalkTV, which has launched with much less of a splash than Information UK may have wished. As this piece demonstrates TV information isn’t an enormous money-spinner, so the true purpose to launch one is for consideration and affect. If nothing else, it’s dangerous information for GB Information. 

This content material initially appeared in The Media Roundup, a each day publication from Media Voices. Subscribe right here:


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