Twelve influencer advertising and marketing software program instruments to strive in 2022

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guide to influencer marketing software


Influencer advertising and marketing has turn out to be massive enterprise. From 2019 to 2021, the scale of the influencer advertising and marketing market has doubled to $13.8 billion

On YouTube, manufacturers pay influencers $6.6 billion yearly to market merchandise to a collective viewers of two.24 billion individuals (roughly 28% of the world’s inhabitants). And on Instagram, manufacturers have sponsored 6.12 million posts from influencers. 

Naturally, many entrepreneurs are working laborious to develop their influencer advertising and marketing marketing campaign’s Return On Funding (ROI) this yr. 

Nonetheless, managing your influencer advertising and marketing profitably isn’t all the time simple. You could recruit influencers, plan and schedule posts, and monitor every submit’s efficiency. 

So, how do you juggle influencer advertising and marketing on high of your current advertising and marketing duties?

That’s the place influencer advertising and marketing software program is available in. This text will cowl twelve influencer advertising and marketing platforms that can assist you discover the correct one. 

Desk Of Contents

What’s influencer advertising and marketing software program?

Leveraging influencer advertising and marketing is unbelievable for rising ROI. Influencers that showcase your merchandise on social media make them look fascinating, expose your model to a bigger viewers, and enhance your gross sales conversions. 

Nonetheless, influencer advertising and marketing has loads of transferring items. You could handle inner content material creation, analysis influencers, fee posts, approve posts, and handle your price range. 

Utilizing influencer advertising and marketing software program helps you propose, handle, and consider influencer campaigns in a single program. 

Influencer advertising and marketing platforms provide these advantages:

  • They allow you to join with influencers you wouldn’t have discovered in any other case 
  • They supply information on an influencer’s viewers and interactions with different manufacturers
  • They allow you to type “actual” influencers from accounts with pretend followings 
  • They offer you high-quality information so you’ll be able to enhance your conversions and ROI

Over half of entrepreneurs in 2020 believed that influencer advertising and marketing drove higher ROI than conventional channels. However with out the correct software program in place, you’ll be able to’t monitor your outcomes.

Moreover, influencer platforms might help you construct an influencer advertising and marketing plan. This plan is an in depth technique that maps out which influencers you’ll associate with, when the influencer will publish posts, and the contents of every submit. 

Funds can also be a key consideration of any plan. Influencers cost primarily based on the scale of their following and the kind of submit you fee — so it’s tough to summarize the typical prices of influencer advertising and marketing.

Nonetheless, you don’t should pay an arm and a leg to get began. Social media consultants say that manufacturers can anticipate to pay inside these ranges:

  • $10—$100 for a submit from a nano-influencer (somebody with 1–10K followers)
  • $100—$500 for a submit from a micro-influencer (somebody with 10K—100K followers)
  • $500—$5k for a submit from a mid-influencer (somebody with 100K—500K followers)
  • $5k—$10k for a submit from a macro-influencer (somebody with 500K—1 million followers)
  • $10K+ for a submit from a mega-influencer (somebody with over 1 million followers)

All that mentioned, each influencer platform is completely different and affords distinctive advantages. Within the following sections, we’ll assessment twelve platforms throughout the next classes:

Greatest Influencer platforms for micro-influencers 

Many manufacturers get caught within the “extra followers = extra engagement” entice and disrespect micro-influencers. This can be a mistake (particularly for area of interest manufacturers). 

Micro-influencers have a uniquely shut and genuine relationship with their followers. 

As proof of this, let’s take a look at a examine of 800 micro-influencer followers by Experticity. The examine discovered that 82% of shoppers are “extremely probably” to comply with suggestions from micro-influencers. Moreover, micro-influencers promote laborious — they’ve 22.2 occasions extra conversations about merchandise with followers than common shoppers do. 

With that in thoughts, listed here are the perfect platforms for partnering with micro-influencers:

1. #Paid

a screenshot of #paid
#Paid homepage

#Paid is a content material creation and collaboration-driven platform geared in the direction of manufacturers with area of interest goal audiences. It lets you seek for influencers with audiences particular to your wants. Influencers can even discover you and pitch content material ideas their followers would love. 

#Paid consists of influencers from many social platforms, together with Instagram, Fb, YouTube, and TikTok. #Paid additionally manually approves each influencer on the platform, so that you don’t want to fret about high quality or fraud.

High manufacturers in lots of industries use #Paid, together with Visa, Uber Eats, H&M, Volvo, Canon, and Misen. 

Options:

  • Influencer market
  • Influencer follower evaluation 
  • Pretend follower detection instruments
  • Inner fee processing 
  • Content material amplification 
  • Message options

Professionals:

  • Connects with Fb Adverts supervisor 
  • Influencers state charges upfront (so no negotiation is required)
  • You’ll be able to produce whitelisted advertisements with it (these are advertisements you submit via an influencer’s account with their permission)
  • Means that you can automate reminders 

Cons:

  • Dearer than different platforms
  • You will need to buy creator licenses and superior viewers demographic information individually on some plans 

2. Julius

a screenshot of julius
Julius homepage

Julius’s platform relies on a sturdy search engine that analyzes influencers’ posts that can assist you select potential influencers with excessive engagement and conversion charges. Julius was previously referred to as “Hypr.” 

Their influencer database consists of 10 million influencers, so it’s a wonderful platform for locating micro-influencers (as some smaller platforms exclude them). 

Julius’s aggressive benefit is its complete analysis instruments. You should utilize the platform to seek for influencers by hashtag, viewers, and demographic information. Julius additionally has an automatic social listening device. 

Options:

  • Social listening
  • Pretend follower detection
  • Influencer lists
  • Consumer exercise monitoring 
  • Message options

Professionals:

  • Thorough information evaluation instruments for conversion monitoring
  • Inner fee system
  • Workflow automation

Cons:

  • You will need to contact gross sales to demo Julius

Most inexpensive influencer advertising and marketing platforms 

Influencer advertising and marketing platforms can value you 1000’s of {dollars} monthly, relying on capabilities and goal market. As that worth level isn’t proper for each model, listed here are the 2 most inexpensive influencer advertising and marketing platforms:

3. Rewardful

a screenshot of rewardful
Rewardful homepage

Rewardful isn’t your typical influencer advertising and marketing platform. As an alternative, Rewardful combines online marketing and influencer instruments, permitting you to seamlessly plan and handle affiliate campaigns with influencers. 

Rewardful presently affords 4 non-custom plans: 

  1. Efficiency, which prices $29 a month and has a 9% transaction payment
  2. Starter, which prices $49 a month (no transaction payment)
  3. Progress, which prices $99 a month (no transaction payment)
  4. Enterprise, which prices $299 a month (no transaction payment)

Every plan affords the next options:

Options:

  • Integrations with in style apps
  • Single Signal-On (SSO)
  • Chat and e-mail help
  • Mass payouts on Clever and PayPal
  • Limitless associates 

Professionals:

  • Integrates together with your web site if you happen to select
  • Customizable influencer applications 
  • Affiliate finder device 
  • Computerized marketing campaign monitoring

Cons:

  • Affords restricted content material creation instruments

4. Afluencer

a screenshot of afluencer
Afluencer homepage

Afluencer is an easy and dependable platform with a community of 9,530 influencers in 50 niches. Afluencer is a self-service platform the place you submit a possible collab in order that influencers can discover you. Alternatively, you’ll be able to seek for influencers by area of interest, viewers, and demographic. 

Afluencer presently affords three plans for manufacturers:

  1. VIP, which prices $49 a month
  2. Concierge, which prices $99 a month 
  3. Boss, which prices $199 a month 

Options:

  • Inner messaging system
  • Shopify integration
  • Influencer spotlights 

Professionals:

  • Affords {custom} video manufacturing
  • Handle as much as 100 collabs concurrently 

Cons:

  • Afluencer has a smaller community than different platforms
  • Restricted automation

Greatest influencer advertising and marketing platform for creators 

Some influencer advertising and marketing platforms have robust reporting and administration instruments, whereas others have robust content material creation instruments. Listed here are the 2 greatest platforms in that latter class: 

5. Aspire

a screenshot of aspire
Aspire homepage

Aspire (previously “AspireIQ”) is a self-service advertising and marketing platform that hosts over 150,000 influencers from social media platforms like YouTube, Instagram, Pinterest, and Fb. Aspire lets you retailer the content material that influencers have created so that you can revisit later. 

Aspire additionally affords different content material creation instruments, together with a search device to search out related content material, a content material approval course of, and a device to spice up the attain of high-performing content material through Fb and Instagram. 

Manufacturers on Aspire have full picture rights (so that they personal all of the advertisements they fee).

Options:

  • Shopify integration
  • Skilled administration companies
  • Creator market
  • Relationship administration instruments 

Professionals:

  • Aspire can match manufacturers to acceptable influencers 
  • Straightforward content material administration 
  • Big selection of marketing campaign evaluation metrics

 Cons:

  • Aspire is a smaller scale operation with solely 400 or so manufacturers

6. Captiv8

a screenshot of captiv8
Captiv8 homepage

Captiv8 began as a social listening device in 2015 however has since grown into an enormous influencer advertising and marketing platform that hosts 1.5 million influencers. 

Captiv8 has a built-in content material calendar device and marketing campaign administration workflow so you’ll be able to plan, fee, and assess content material rapidly and simply. Captiv8 additionally has a nifty characteristic that tracks trending content material so you’ll be able to capitalize on it rapidly. 

Options:

  • Submit amplification 
  • Inbuilt fee system 
  • Predictive evaluation 
  • Social listening 

Professionals:

  • Sturdy analysis instruments 
  • Search device powered by Synthetic Intelligence (AI)

Cons:

  • Captiv8 has a big viewers of mid-influencers and micro-influencers, however few macro-influencers and celebrities

Greatest free influencer advertising and marketing platform 

Not all platforms require you to open your pockets earlier than you can begin utilizing it. Listed here are two platforms that supply free plans:

7. Buzzsumo

a screenshot of buzzsumo
Buzzsumo homepage

Buzzsumo is a content material advertising and marketing platform that features influencer advertising and marketing instruments and options. Buzzsumo presently affords 4 plans:

  1. Free, with no upfront value
  2. Professional, which prices $99 a month
  3. Plus, which prices $179 a month
  4. Massive, which prices $299 a month

These plans provide the next options (although dearer plans have extra options):

Options:

  • Influencer searches 
  • One yr of knowledge 
  • Limitless initiatives (besides on the free plan)
  • Customized feeds
  • Chrome extension

Professionals:

  • You’ll be able to deal with your influencer and content material advertising and marketing wants with a single device
  • You’ll be able to automate reporting and create your personal automations

Cons:

  • Geared extra in the direction of analysis than administration 

8. Brybe

a screenshot of brybe
Brybe homepage

Brybe is an influencer advertising and marketing platform with a freelancer platform angle. Influencers submit content material pitches on Brybe, and manufacturers can join with them through the platform. Manufacturers can even submit requests. 

Brybe affords a free plan with limits on some options. Brybe’s Enterprise Professional plan begins from $59.99 a month. 

Options:

  • Challenge monitoring
  • Escrow for funds 
  • Bill technology
  • Messaging system

Professionals:

  • Encompasses a vary of freelancers, content material creators, influencers, and celebrities 
  • Safe market
  • Types pitches into catalogs for simple viewing

Cons:

  • Brybe expenses a further service payment

Greatest influencer advertising and marketing platform for small companies

Some platforms are higher suited to multinational firms, whereas others serve completely different audiences. Listed here are the perfect platforms for small companies:

9. Grin

a screenshot of grin
Grin homepage

Grin is an all-in-one platform constructed for e-commerce firms and on-line retailers. Grin has instruments for affect advertising and marketing, online marketing, Public Relations (PR), and Direct-To-Client (DTC) commerce. 

Grin options influencers from Instagram, TikTok, and YouTube. 

Options:

  • Cost instruments 
  • Relationship constructing and administration instruments
  • Sturdy information instruments that monitor metrics like conversions, engagement, and ROI
  • Workflow automation 

Professionals:

  • Integrates with Gmail, Slack, and Microsoft for communication
  • Integrates with WooCommerce, Shopify, Magento, and Salesforce Commerce Cloud 

Cons:

  • Dearer than different influencer advertising and marketing instruments

10. Tagger 

a screenshot of tagger
Tagger homepage

Tagger Media’s influencer advertising and marketing platform “Tagger” hosts 6 million creator profiles, together with influencers from Fb, Twitter, Instagram, and YouTube. Over 300K manufacturers from 70 nations presently use Tagger. 

Options:

  • White-labeled message templates
  • A Content material Administration System (CMS)
  • Automated information evaluation
  • In-built contract and fee system

Professionals:

  • Tagger exhibits you real-time information and helps you create reviews rapidly
  • Normal Knowledge Safety Regulation (GDPR) and California Client Privateness Act (CCPA) compliant 
  • Tagger Media additionally affords social listening and model ambassador instruments

Cons:

  • Some customers have famous that Tagger generally categorizes influencers into classes incorrectly 

High influencer advertising and marketing platforms primarily based within the USA 

Lastly, if you wish to help the native financial system, listed here are two platforms run by US-based firms:

11. Traackr

a screenshot of traackr
Traackr homepage

Headquartered in San Fransisco, Traackr is a data-oriented device trusted by massive manufacturers like Coach, Samsung, and Revlon. Traackr helps you uncover, assess, and recruit influencers, then handle campaigns seamlessly. 

Traackr has over 6 million influencer profiles and three billion posts to go looking via. It covers 50 nations and 26 languages. 

Options:

  • Good marketing campaign administration 
  • Funds optimization
  • Influencer discovery device
  • Vetting instruments 
  • Workflow automation 

Professionals:

  • You should utilize Traackr to benchmark your conversions towards rivals
  • International protection 
  • Hosts a variety of influencers of each stage 

Cons:

  • Traackr is expansive, so it takes time to learn to use the platform

12. CreatorIQ

a screenshot of creatoriq
CreatorIQ homepage

Primarily based in Los Angeles, CreatorIQ is a data-driven platform with over 20 million creators in its database. CreatorIQ helps you discover influencers in response to your wants, set up campaigns with them, and approve posts. 

CreatorIQ additionally supplies real-time evaluation of your marketing campaign efficiency and in-depth analytics instruments that can assist you monitor ROI. 

Options:

  • Inbuilt fee instruments that work throughout 190 nations and 120 currencies
  • Cost automation
  • Approval course of
  • Influencer vetting instruments

Professionals:

  • Affords API to combine CreatorIQ together with your inner techniques
  • You’ll be able to customise what every workforce member can do in CreatorIQ
  • Affords automated submit whitelisting 

Cons:

  • It might take time to be taught to make use of CreatorIQ

Enhance Influencer Advertising and marketing ROI With ActiveCampaign’s Advertising and marketing Automation Software program

Influencer advertising and marketing platforms aren’t simply nifty administration instruments. Utilizing them might help you make cost-effective and data-based selections, finally bettering your marketing campaign ROI. 

When you’ve mastered managing influencer advertising and marketing with one of many platforms talked about on this article, use ActiveCampaign to maneuver influencer Advertising and marketing Certified Leads (MQLs) into e-mail campaigns that automate the lead nurture move till the MQLs flip into Gross sales Certified Leads (SQLs). 

Join a demo of ActiveCampaign right here.

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