Because the struggle for consideration on-line intensifies, attracting and retaining audiences has turn into one thing that publishers are discovering more and more difficult. For Charlotte Cijffers, viewers development has turn into an space of experience from her work with publications like Dazed, Angle Journal and extra lately, the launch of Rolling Stone within the UK.
She spoke to us on the podcast a couple of weeks in the past, and as a part of that dialog, I requested her for some recommendation for different publishers who needed to develop their digital viewers. Right here, I’ve written up 4 of her suggestions.
Given The Atlantic’s announcement yesterday that that they had digitised their complete archive (and that they count on to recoup the prices inside two to a few years), Cijffers’ first level concerning the worth of writer archives is especially pertinent.
The FT’s podcasts are fuelling development within the U.S. They’ve seen a 29% year-over-year development this yr in its U.S. viewers, and now 25% of its international viewers is U.S.-based. Though it little question hopes to show a few of these new listeners into subscribers, many of the alternative right here is in audio advert income. Nevertheless it’s additionally essential for them to be reaching “youthful and extra various audiences.”
Practically a 3rd of recent subscribers to information publications cancel within the first 24 hours
The identical-day cancellation price probably consists of subscribers who solely needed entry to at least one article, or who felt the total paid expertise was missing after a fast go searching. New information suggests some simply actually hate the thought of auto-renewal.
This week we hear from Max Towey, Co-Founder and CEO at RocaNews. Roca is a start-up constructing a group across the information that lowers the blood stress; they consider alarmist and partisan protection has been liable for a lot of the information avoidance we’re seeing at the moment. Towey tells us how RocaNews is aiming for balanced and informative protection of only a few tales a day, and are hoping to rebuild the youthful technology’s belief in information.
This content material initially appeared in The Media Roundup, a every day publication from Media Voices. Subscribe right here: