TikTok Launches Creator-Crediting Characteristic

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TikTok is including a brand new function that can permit customers to credit score video creators and pattern originators.

By permitting customers to tag, point out and credit score a video in posts, it should encourage folks to credit score their sources of inspiration.

At present, when TikTok customers need to credit score one other video, they will solely acknowledge that creator within the captions or feedback. The brand new function will permit them to credit score particular movies.

Kudzi Chikumbu, TikTok’s Director of Creator Neighborhood stated in a weblog publish:

“These options are an vital step in our ongoing dedication to investing in sources and product experiences that help a tradition of credit score, which is central to making sure TikTok stays a house for inventive expression,”

Customers will be capable of entry the function via the video web page after posting or enhancing a video.

On the video web page, they’ll have the choice to tag movies they’ve preferred, favorited, posted or that used the identical sounds.

Moreover, TikTok will add person prompts like pop-ups explaining the significance of crediting and inspiring person to quote authentic creators.

TikTok Launches Creator-Crediting FeaturePicture Credit score: Screenshot from newsroom.tiktok.com/en-us/crediting-tools, Could 2022.

Characteristic Comes Practically a 12 months After Backlash from Black Creators

For a while, TikTok has confronted accusations from customers who really feel their authentic content material is being hijacked with out correct credit score being given.

Final April Jimmy Fallon and Addison Rae, one of many social media website’s most-followed personalities, drew the ire of black customers after performing a collection of dances common from the positioning on “The Tonight Present”, with out acknowledging the creators. In response, Fallon apologized and invited 5 TikTok creators onto the present to carry out their dances.

Nonetheless, this didn’t reduce claims that white content material creators have been stealing dances and memes from black creators, and final June many African-American content material creators boycotted the platform, utilizing the hashtag “BlackTikTokStrike.” The hashtag was used throughout a number of social media platforms and acquired tens of millions of views.

“It’s vital to see a tradition of credit score take form throughout the digital panorama and to help underrepresented creators in being correctly credited and celebrated for his or her work,” Chikumbu stated within the publish.


Supply: TikTok Newsroom

Featured Picture: Screenshot from newsroom.tiktok.com/en-us/crediting-tools, Could 2022. 



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