There’s A New Means To Create Customized Columns In Google Advertisements


Google Advertisements customized columns present the pliability to broaden studies with extra of the information factors your particular person enterprise cares about.

Now, Google is providing you with much more choices when creating customized columns. Let’s take a deeper take a look at the brand new modifications.

New Google Advertisements Customized Column Options

The growth of customized columns now lets you carry out the next:

  • Embody spreadsheet features
  • Calculate and evaluate metrics throughout date ranges
  • Reference different customized columns in a method
  • Add extra non-metric columns in your method, together with columns like Marketing campaign identify, Finances, and extra
  • Make the most of new column codecs like “Textual content”, “True/False”, and “Date”
  • Apply a number of filters to at least one method
  • Filter by customized variables for conversions

Right here’s an instance of how your customized columns will show at an summary degree:

An example of where custom columns show in Google Ads.Picture credit score:, April 2022

Spreadsheet features will will let you create columns based mostly on “IF” statements, for instance. The total categorized listing of spreadsheet features you’ll be able to add are:

  • Arithmetic
  • Logic
  • Textual content
  • Date

Customized Columns Availability

Google notes that the customized columns you create might be accessible in different reporting instruments. These embody:

  • Report Editor
  • Dashboards in Google Advertisements

Being able to share customized columns with dashboards and reporting instruments may help make your studies extra refined and extra related to your audience.

How To Create A Customized Column

In Google Advertisements, click on on the “Columns” button above your marketing campaign overview (or advert group degree, whichever you’re going to be creating them at.

How to modify your custom columns in Google Ads.Picture credit score: screenshot taken by creator, April 2022

Then, click on on “Modify Columns”, and also you’ll be met with an choice to create “Customized Column”:

Where to create a custom column in Google Ads.Picture credit score: screenshot taken by creator, April 2022

Now, that is the place you’re capable of get inventive. With customized columns, you’ve (nearly) countless choices to create metrics or columns that suit your wants.

You’ll must enter a reputation to your customized column. You do have the choice to create description as effectively, as much as 180 characters.

You probably have a sophisticated metric you’re constructing, it could be helpful to incorporate that data within the description.

Creating a new custom column from scratch in Google Ads.Picture credit score: screenshot taken by creator, April 2022

When you’re new to creating customized columns, Google offers you completely different Components concepts to get you began. These are situated on the right-hand facet of the screenshot above.


With customized columns, you’re not restricted to the standard Google Advertisements choices.

Customized columns provide the freedom and adaptability to observe and report on metrics that take advantage of sense to your firm.

Customized columns are additionally a great way to arrange your campaigns, advert teams, and key phrases based mostly on the inputs of your columns.

Have you ever used customized columns but? How do you employ them to benefit? We’d like to listen to!

Supply: Google Advertisements Assist

Featured Picture: Menara Grafis/Shutterstock


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