The Prime 10 Social Media Websites & Platforms 2022


Social media is a pillar of many individuals’s day by day lives.

The Digital 2022 April World Statshot Report discovered that there are 4.65 billion social media customers on the planet. That’s 58.7% of the worldwide inhabitants, a lot of whom are utilizing social media as a major supply of data.

From information (and disinformation) to life-style ideas, decision-making to product analysis, social media customers can collect all the data they want, with out ever leaving their platform of selection.

And it’s not simply within the U.S. (although 84% of People use no less than one social media community). China now has greater than 1 billion social media customers, regardless of nonetheless having roughly 415 million residents with out web entry.

For entrepreneurs, these are extra than simply eye-catching numbers – they’re potential prospects. And when you have a correct social media technique, they’ll turn out to be realized prospects.

Sadly, it’s not simply as straightforward as hanging out your shingle on Fb and ready for the enterprise to come back rolling in.

It’s important to have a technique to lift model consciousness, join with potential prospects, and interact along with your viewers. And a key a part of that’s being in the proper place.

For instance, in the event you’re promoting retirement houses, TikTok most likely isn’t the place for you, as 47.4% of customers are underneath 30.

Equally, if you wish to goal native Chinese language audio system, Fb most likely isn’t the proper platform for you, because it solely has 3.3 million customers in China.

So, how do you select the place to spend your time (and potential advert spend)?

Until your organization has deep pockets and doesn’t care about outcomes, a shotgun method, the place you attempt to goal everybody, in every single place, on the identical time isn’t efficient.

It is advisable to take into account which channels are proper in your viewers.

Earlier than you go all-in on one social media website, take a look at a number of out. See in the event you’re getting the outcomes you need, after which strategically select which of them you need to double down on.

On this piece, we’ll take a look at a few of the hottest social media platforms, provide you with a fast overview of them, and make ideas about what sort of enterprise they may work for.

Prime 10 Social Media Platforms In contrast

MAU* Income Launched Headquarters
1 Fb 2.9 billion $85.96 billion 2004 Menlo Park, CA
2 YouTube 2.2 billion $28.8 billion 2005 San Bruno, California
3 WhatsApp 2 billion $5.5 billion 2009 Menlo Park, California
4 Instagram 2 billion $24 billion 2010 Menlo Park, CA
5 TikTok 1 billion $11 billion 2016 Culver Metropolis, CA
6 Snapchat 538 million $1.06 billion 2011 Los Angeles, CA
7 Pinterest 444 million $575 million 2005 San Francisco, CA
8 Reddit 430 million $289.9 million 2010 San Francisco, CA
9 LinkedIn 250 million $12. 4 billion 2006 San Francisco, CA
10 Twitter 217 million $5.42 billion 2003 Mountain View, CA

*Variety of month-to-month energetic customers worldwide

The Prime 10 Social Media Apps By Month-to-month Lively Customers

1 Fb 2.9 billion
2 YouTube 2.2 billion
3 WhatsApp 2 billion
4 Instagram 2 billion
5 TikTok 1 billion
6 Snapchat 538 million
7 Pinterest 444 million
8 Reddit 430 million
9 LinkedIn 250 million
10 Twitter 217 million

*Variety of month-to-month energetic customers worldwide

The Prime 10 Social Media Websites And Platforms

1. Fb

FB Page sampleScreenshot by writer, Might 2022

Headquarters: Menlo Park, CA

Launched: 2004

Month-to-month Lively Customers: 2.9 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Income: $86 billion (2022)

Fb isn’t primary anymore. Certain, the platform that you simply join along with your mother, third-grade trainer, and neighbor continues to be there, and nonetheless as fashionable as ever (much more so, truly).

However now it’s Meta. Or no less than the corporate that owns it, Instagram, and WhatsApp at the moment are Meta, Inc.

The platform has seen a demographic shift, however it’s nonetheless the massive canine on the social media block.

A few of the main industries on Fb embody monetary companies, ecommerce, retail, gaming, leisure, media, telecom, know-how, shopper items, and automotive companies.

The Information Feed more and more suppresses enterprise posts, however there are nonetheless methods to bolster engagement with out investing in adverts.

Nonetheless, in the event you actually need to drive motion out of your viewers, Fb adverts are an effective way to do it.

Think about becoming a member of (or creating) teams, utilizing a Fb Messenger chatbot, or utilizing reside video to up your engagement.

2. YouTube

SEJ Youtube home pageScreenshot by writer, Might 2022

Launched: 2005

Headquarters: San Bruno, California

Month-to-month Lively Customers: 2.2 billion

Income: $28.8 billion (2022)

Founders: Jawed Karim, Steve Chen, Chad Hurley

The unique video social media platform, YouTube maintains dominance in that market. It’s at the moment the second most used platform with 2.2 billion month-to-month energetic customers.

The potential for attain on YouTube is unequalled, with 81% of U.S. adults utilizing the platform. The numbers can’t be ignored.

YouTube has a powerful consumer base throughout all age teams. This contains the difficult-to-reach 65+ demographic, 49% of whom use the platform, second solely to Fb.

YouTube covers all genres from magnificence, gaming, and schooling to DIY residence enhancements. That is the platform for many manufacturers to spend money on, with video being the rising medium for content material advertising and marketing.

3. WhatsApp

WhatsApp homepageScreenshot by writer, Might 2022

Launched: 2009

Headquarters: Menlo Park, California

Month-to-month Lively Customers: 2 billion

Income: $5.5 billion (2022) estimated

Founders: Brian Acton, Jan Koum

WhatsApp stays the most well-liked social messaging app, manner out in entrance of Fb Messenger.

The closed messaging app may not appear the apparent selection for manufacturers. However take into account that SMS has a 98% open charge in comparison with 20% for e mail. It’s a captive viewers. And, not like SMS, WhatsApp messages are free to ship.

Should you use WhatsApp for customer support and retention, you most likely already understand its potential for manufacturers is large and distinctly under-leveraged.

Should you can crack WhatsApp, you’ll have a direct advertising and marketing channel to your viewers.

4. Instagram

SEJ IG Screenshot by writer, Might 2022

Headquarters: Menlo Park, CA

Launched: 2010

Month-to-month Lively Customers: 2 billion

Founders: Kevin Systrom, Mike Krieger

Income: $24 billion (2022)

Instagram is a social community the place product-based companies, influencers, and coaches can thrive.

Since introducing shoppable posts in 2018, the potential ROI for product-based companies is increased than ever – not solely can B2B’s join with an enormous viewers, they’ll hyperlink the product info and gross sales straight from the Gram.

In case your goal demographic is underneath 35, Instagram is a gold mine: 67% of 18-24-year-olds use Instagram, with 67% of Era Z and 58% of Millennials utilizing the app day by day.

Learn extra Instagram Statistics and Information for 2021.

5. TikTok

TikTok Official AccountScreenshot by writer, Might 2022

Launched: 2016

Headquarters: Culver Metropolis, California

Month-to-month Lively Customers: 1 billion

Founders: ByteDance Ltd, Zhang Yiming, Toutiao

Income: $11 billion (2022)

TikTok payments itself as “the main vacation spot for short-form cell video” with an organization mission to encourage creativity and convey pleasure.

TikTok has actually struck a chord because it’s the youngest app to market however has already seen unbelievable progress.

In 2017, after just one 12 months, the app grew to become the quickest rising app worldwide.

Regardless of makes an attempt to ban TikTok within the U.S. and being banned in India, as of 2021, the app had been downloaded greater than 3 billion occasions globally.

If you wish to join with Era Z, TikTok is the platform to take a look at.

Within the U.S., 25% of the viewers is a young person or youthful. These customers are extremely engaged, too; with an common consumer session of almost 11 minutes, which is twice so long as Pinterest, the subsequent closest app.

6. Snapchat

Snapchat HomepageScreenshot by writer, Might 2022

Headquarters: Los Angeles, CA

Launched: 2011

Month-to-month Lively Customers: 538 million

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Income: $1.06 billion  (2022)

In case your goal demographic is younger, you positively need to get in on Snapchat.

Probably the most energetic customers on Snapchat are 13-year-olds, they usually’re spending upwards of half-hour a day on the app.

Snapchat is a haven for user-generated content material, behind-the-scenes movies, unique affords, and influencer takeovers.

7. Reddit

SEJ on RedditScreenshot by writer, Might 2022

Launched: 2005

Headquarters: San Francisco, CA

Month-to-month Lively Customers: 430 million

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz

Income: $289.9 million (2022)

Reddit heralds itself as “the entrance web page of the web,” and in accordance with Alexa rankings, Reddit is likely one of the high 20 most-visited websites.

Reddit has a singular mix of content material and neighborhood, with greater than 2.8 million communities or subreddits, devoted to each matter conceivable.

With so many niches, there’s a spot for each model and enterprise – it’s a matter of discovering the niches the place your potential prospects are energetic and diving in.

Nonetheless, be warned: Reddit is a fickle place and received’t tolerate blatant self-promotion.

Tread evenly as you start to navigate as a result of in the event you get the tone incorrect, commentators are fast to leap in and might trash a model.

8. Pinterest

SEJ on PinterestScreenshot by writer, Might 2022

Launched: 2010

Headquarters: San Francisco, CA

Month-to-month Lively Customers: 444 million

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

Income: $574 million (2022)

A few of the hottest content material on Pinterest contains style, meals, decor, marriage ceremony, exercise, and DIY-related pins.

As well as, something with wealthy visuals can thrive on Pinterest.

Notably, 60% of Pinterest customers are feminine. When you have a predominantly feminine viewers, that’s a compelling purpose to take a position time in social media advertising and marketing on Pinterest.

That’s to not say that males aren’t on Pinterest – it has a male viewers share of 40%.

9. Twitter

SEJ on TwitterScreenshot by writer, Might 2022

Headquarters: San Francisco, CA

Launched: 2006

Month-to-month Lively Customers: 217 million (2021)

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

Income: $1.2 billion (2022)

In contrast to different social media platforms, Twitter noticed a lower within the variety of customers prior to now 12 months. This can be attributed to the banning of former president Donald Trump and fears of conservative censorship.

As of this writing, the location is within the means of finishing a $44 billion sale to Tesla CEO Elon Musk. This announcement led to giant fluctuations in follower numbers because the political make-up of the customers modified, a course of Twitter known as “natural” in nature.

Despite a transparent understanding of what the long run holds for the platform, if what you are promoting is said to leisure, sports activities, politics, tech, or advertising and marketing, you stand to earn great engagement on this app.

On Twitter, manufacturers have a chance to craft and hone their voice. There’s room to be intelligent and personable, whereas nonetheless being informative and useful.

Leap into threads, present worth, share your individual content material in addition to others, and be part of the continuous dialog.

10. LinkedIn

SEJ on LinkedInScreenshot by writer, Might 2022

Headquarters: Sunnyvale, CA

Launched: 2003

Month-to-month Lively Customers: 830 million (2022)

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

Income: $8.05 billion (2020)

Inside its huge community of execs, you’ll discover greater than 61 million customers in senior positions on LinkedIn.

Should you’re on the lookout for decision-makers who’ve the facility to rent your organization, inventory your product, or companion with you, LinkedIn is the place to be.

Do you know that the typical LinkedIn consumer has an revenue greater than $2,000 above the nationwide median? Or that 50 million folks use it to seek for jobs each week?

LinkedIn is a really targeted social media platform, and due to that,  it has limitless potential for connecting with an elite group of execs who could make a distinction for what you are promoting.

Which Platform(s) Ought to You Use?

Social media is in every single place. And everyone seems to be utilizing it, out of your teenage neighbor who’s making an attempt to go viral on TikTok with the most recent dance, to your 86-year-old grandmother who’s utilizing Fb to trace down long-lost associates.

However, not all platforms work for each enterprise. So, in the event you had been hoping you’d attain the tip of this piece and there can be a straightforward reply as to which of them your organization needs to be on, nicely, you’re out of luck.

That’s to not say there isn’t a solution, it’s simply that each social media combine shall be distinctive.

Completely different platforms have totally different performance which frequently makes them extra appropriate for particular manufacturers and industries.

Are you trying to increase buyer engagement? Enhance your attain? Create unforgettable model experiences?

It is advisable to work out what you need to get out of your social media presence after which decide which technique will assist you to obtain these objectives.

Be selective, discover the platform or platforms your viewers is utilizing, after which customise your marketing campaign to succeed in them.

Featured Picture: Paulo Bobita/Search Engine Journal


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