The Definitive Information To Podcast Intros


Podcast intros are an essential high quality of a profitable podcast.

The suitable intro units the podcast on a route to success.

These seven suggestions will assist your podcast construct an viewers and retain it:

  1. Hook the listeners quick.
  2. Make each second of the podcast intro rely.
  3. A superb podcast intro builds viewers retention.
  4. Check podcast intros for viewers retention.
  5. Three issues a podcast intro should talk.
  6. Podcast intro builds loyalty.
  7. The place to get music for a podcast.

Let’s dig into every one and see how one can put it work in your podcast.

1. Hook The Listeners Quick

Erin Sparks of Fringe of the Internet Radio podcast says that there’s a refined however essential worth within the podcast intro relating to what he calls, “click on shopping.”

Erin means that the intro features like a hook – to seize the listener’s consideration and instantly intrigue them.

He shares this perception:

“The audio ‘hook’ is essential to podcast click on shopping. Strolling by way of a podcast app, individuals will click on and hearken to 7-10 seconds to listen to in the event that they ‘really feel’ the present.

A lot totally different than every other medium.”

Chris Brogan of Making the Model podcast agrees {that a} podcast intro ought to be brief.

He shares these insights on the qualities of a helpful podcast intro:

“I’m an enormous fan of transient. When you hear it greater than twice, it’s boring to everybody.

An intro ought to set the psychological stage for what’s developing.

Select music and phrases that emulate the present.”

2. Make Each Second Of The Podcast Intro Rely

Jorge Hermida, Program Director at WMR.FM and Hashish Radio Podcasts, observes that it’s essential to present listeners a cause to stay round for the podcast however to do it within the shortest period of time doable.

He says there’s completely no time to waste inside your podcast intro so it’s tremendous essential to actually make each second rely.

He shares:

“Podcast listeners, identical to anyone else, have a brief consideration span.

You must give listeners a cause to hearken to your content material throughout the first 30 seconds.

Whether or not you create a chilly opener otherwise you run down what you’re going to be speaking about on this system, you could fulfill that listener instantly.

Create the intro as if each listener has a brief consideration span as a result of in my skilled expertise, they are going to both keep and hearken to your present, or they’ll drop off and discover one other present to hearken to.”

3. Podcast Intro Builds Viewers Retention

Azeem Ahmad of the Azeem Digital search engine optimisation podcast shares {that a} good podcast intro will assist preserve viewers retention, in addition to encourage engagement and loyalty.

This is a component of conversion concept, the place even seemingly trivial components can encourage or discourage the motion we’re on the lookout for.

A basic instance is a PPC arbitrage marketer who maximizes the variety of gross sales for each click on.

Affiliate PPC entrepreneurs succeed or exit of enterprise quick relying on how effectively they convert each customer.

This particular person found that detecting the cellular machine and including an “iPhone pleasant” or “Android pleasant” badge elevated their conversion charges by a measurable price.

The follow-up perception Azeem suggests is analogous.

He stated {that a} podcast intro has the identical impact of encouraging a person to click on and keep for the podcast or to depart.

And for that cause, it’s essential to view the intro as a configurable asset that can be utilized to enhance viewers retention.

Azeem shares how a podcast intro is essential for retention charges and engagement:

“Individuals will get uninterested in repetition, and no matter your podcast format – the thought is to have interaction the listener.

If you happen to lose them throughout the first 30 seconds, you’ll very probably see a drop in retention price and engaged listeners.”

4. Check Podcast Intros For Viewers Retention

Azeem subsequent shares {that a} method to enhance retention and engagement is to experiment with new intros and outros.

He shares this tip:

“As a number it’s best to change this up generally.

Customizing the intro each time is principally an choice to check for what works the very best.

For instance, you would take a look at asking individuals to subscribe within the intro vs. the outro for just a few episodes and see which drives extra progress.”

5. Three Issues A Podcast Intro Should Talk

Sparks provides helpful details about what ought to be communicated in a podcast introduction.

He shares how the introduction ought to talk the “What’s in it for me?” proposition to the listener.

Determining the tried-and-true precept of answering the query of “What’s in it for me?” is a good way to consider learn how to create a podcast intro that’s helpful for the listener.

So, it is smart to use that method to podcast intros so {that a} listener is reminded of why they’re there, which could possibly be to grow to be higher at what they do, to atone for trade information, to be entertained, and many others.

Here’s what Sparks shares:

“A superb intro supplies:

  1. A promise to the listener within the first 5 to seven seconds (a transaction of information speaking what they’re going to get).
  2. Sonic branding.
  3. Credibility, contextual reference to subject material experience.”

6. Podcast Intro Builds Loyalty

Jim Hedger, the co-host of the favored Webcology search engine optimisation podcast, means that the podcast intro helps to construct a way of familiarity and possession of an area.

I’ve observed that folks are likely to really feel a way of possession in a web site they take pleasure in, maybe as a result of the location is perhaps part of their self-identity as a baker, sportsperson, or regardless of the matter is.

Ever stroll into a favourite restaurant and instantly obtain a sense of consolation or anticipation?

It’s a way of possession of an expertise, that this expertise is yours and it’s yours but once more.

Hedger says {that a} podcast intro can have an analogous impact, to convey a way of consolation and anticipation that one feels in bodily areas that one feels loyal and related to.

He observes:

“I as soon as learn that folks aren’t loyal to eating places as a lot as they’re loyal to areas they really feel snug being in.

The identical may be stated for podcasts.

Like radio, podcasts are a theater of the thoughts. Your intro is the breath that first kinds the house you, your company, and the viewers will create collectively.

Podcasts are extremely intimate. I feel you could really feel love in your viewers and deeply respect the subject and your introduction is your first likelihood to ascertain that.

A number’s job is to assist the viewers develop a zone during which they and the host are just about in the identical place.”

7. The place To Get Music For A Podcast Intro

One thing to remember is that any music used ought to be licensed.

There may be an concept that it’s okay to make use of just a bit little bit of another person’s music, however that may not be the case.

And if that’s the course you’re transferring in, then it might be prudent to verify with an legal professional first.

The podcasting professionals consulted for this text all agree that it’s essential to buy a license for the best to any music used inside a podcast.

Everybody agrees that it’s greatest to license royalty-free podcast intro music as a result of this safeguards towards copyright infringement claims.

Hermida shares:

“Our music is licensed, and most different podcasts most certainly use some type of licensed music from different licensed music suppliers for some unique music that’s not liable to any copyright points.

It doesn’t actually matter the place the music comes from, besides that I might at all times advocate to be sure to use music that you’re allowed to make use of and that license to make use of the music is documented and may be confirmed.”

Sparks additionally recommends paying for a license to make use of music:

“We have now a variety of music licenses that we have now used through the years.

We extremely advocate reviewing totally different sound repositories and using them to create that sonic model.

Locations to license music are Envato Parts, Epidemic Sound, and the like.

We even have a continuing license with our deep voice announcer, our voice over expertise.

That also needs to be one thing to contemplate if you’re creating a long-term present.”

Brogan recommends:

“Epidemic Sound works nice. Purchase a license. “

All the time learn the license when selecting a digital music asset so as to concentrate on what you’ll be able to and may’t do with the music and for a way lengthy you’re entitled to make use of it.

  • Epidemic Sounda number of of the podcasters talked about Epidemic Sound as place to buy a license for music.
  • Envato Parts is a supply for high-quality licensed, royalty-free music appropriate for a podcast intro.
  • Shutterstock Music – Shutterstock is thought for its inventory images library, however in addition they supply royalty-free music particularly for podcasts. A license that’s acceptable for use in a podcast prices $49.
  • Music Bakery provides royalty-free music the place you pay for it as soon as and may use it wherever, however make sure to learn the license settlement to know precisely what you’re paying for.
  • InstantMusicNow provides digital downloads beginning at $4.95.
  • Adobe Inventory Music Library – Adobe provides royalty-free music that can be utilized in a number of initiatives.

Podcast Intros Are Essential

At this level, it ought to be clear {that a} seemingly trivial factor like a podcast intro is definitely a part of the muse of a profitable podcast.

Clearly, the content material of the podcast is crucial high quality of a podcast.

But, as essential because the content material is, it’s the podcast intro that units the stage and makes listeners really feel they’ve arrived at their glad place, whereas additionally speaking what’s in it for the listener, which inspires them to stay round for the content material.

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Featured Picture: Alex from the Rock/Shutterstock


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