The candy odor of … failure?


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Good morning, Entrepreneurs, might the wind blow your troubles away.

When Jim Stengel was CMO of Procter & Gamble he would go to all of the advertising departments yearly (there have been and are loads of them). High of the agenda was discussing failures – his personal first. He needed everybody to know that it’s okay to mess up. That’s as a result of, as our personal 

Jim Tempo factors out right now, you possibly can’t study another approach.

Expertise has made it inexpensive than ever to do advertising experiments. Experiments that at all times succeed solely verify what you already know. It’s those that fail that matter. They will change your assumptions, present design flaws and make you understand you weren’t utilizing the suitable information. Failure. You possibly can’t succeed with out it.

Constantine von Hoffman,
Managing Editor

About The Writer

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has lined enterprise, finance, advertising and tech for, Brandweek, CMO, and Inc. He has been metropolis editor of the Boston Herald, information producer at NPR, and has written for Harvard Enterprise Overview, Boston Journal, Sierra, and plenty of different publications. He has additionally been an expert slapstick comedian, given talks at anime and gaming conventions on every thing from My Neighbor Totoro to the historical past of cube and boardgames, and is creator of the magical realist novel John Henry the Revelator. He lives in Boston along with his spouse, Jennifer, and both too many or too few canines.


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