The 7 Greatest Touchdown Web page Builders For 2022


Creating measurable leads is crucial for driving gross sales.

However you can’t drive gross sales in case your touchdown pages don’t convert.

Touchdown pages play an important position in segmenting, iterating, and in the end optimizing the person expertise to enhance marketing campaign efficiency.

Listed here are seven of the most effective touchdown web page builders on the market, and why every one is price trying out.

1. Unbounce – Greatest For CRO

Unbounce is in a league of its personal for optimizing site visitors.

A number of options focus particularly on conversion price optimization. Moreover, over 100 and 25 pre-made responsive templates exist.

Organising a number of touchdown web page variants to gauge efficiency is easy with Unbounce.

Nonetheless, one of the crucial highly effective options Unbounce gives is the AI-powered characteristic referred to as Sensible Visitors.

Sensible Visitors applies dynamic customer attributes to redirect site visitors to the very best changing touchdown web page variant.

The algorithm contains a number of attributes similar to person location, machine kind, and demographics.

Unbounce additionally has opt-in e mail popups and sticky banners to incentivize customers to submit an e mail that may hook up with your e mail platform of selection.

As well as, in case you are working paid site visitors, you should use one other useful characteristic referred to as dynamic textual content alternative.

Dynamic textual content alternative rotates the textual content in your touchdown pages to create a personalised person expertise for person segments from paid media.

Greater than 15,000 firms use Unbounce.


  • Easy to make use of drag and drop performance.
  • Dynamic textual content alternative for SEM campaigns.
  • 125+ templates powered by AI know-how.


  • No choice so as to add customized lessons to CTA buttons.
  • Solely premium plans embody redirects and integrations.
  • Greater studying curve than different rivals.

2. Clickfunnels – Greatest For Driving Gross sales Leads

ClickFunnels focuses on the total funnel expertise by segmented touchdown web page experiences.

Creating touchdown pages that concentrate on upselling, cross-selling, and down-selling is seamless with Clickfunnels.

The first differentiation between ClickFunnels is the variety of sales-focused options, pre-made touchdown web page funnels, and coaching offered to entrepreneurs.

Russell Brunson, a extremely seasoned direct response marketer, based ClickFunnels. Russell created an easy-to-use, extremely versatile touchdown web page builder that may drive gross sales leads.

Among the finest options ClickFunnels gives:

  • Membership Funnels.
  • Webinar Funnels.
  • Checkout funnels

And way more.


  • Explicitly designed for producing leads, nurturing leads, and shutting leads.
  • A number of Pre-built funnel techniques.
  • Free and paid coaching occasions from top-tier entrepreneurs.


  • Compared to rivals, it gives fewer customization choices for touchdown pages.
  • Constructing limitless funnels would require a excessive month-to-month price for many small companies.

3. Wix – Greatest For Rookies

Wix has hundreds of thousands of customers worldwide for a motive.

The Wix platform is straightforward to start out constructing great-looking web sites and touchdown pages.

As well as, Wix has the bottom studying curve on the listing because of its extremely intuitive drag and drop person interface.

One of the best half about utilizing Wix is the free pricing making it essentially the most viable choice for customers who wish to get their toes moist.

Wix additionally integrates with over 50 cost options.

As well as, in case you are targeted on ecommerce, you may create ecommerce touchdown pages to advertise unique offers and showcase new merchandise.

Wix additionally gives heatmaps to assist optimize the person expertise to extend your conversion price.


  • Free to get began.
  • A number of pre-built templates.
  • A number of integration choices.


  • Restricted management for extra superior choices.
  • Advertisements for the free choice.
  • Non-brandable area title except you improve.

4. Convert Package – Greatest For Driving E-mail Signups

Convert Package gives sturdy e mail journeys, however its touchdown web page builder can be world-class.

Getting began can be free.

Templates are extremely customizable and visually beautiful.

Moreover, Convertkit gives hundreds of photos from a partnership with Unsplash.

The primary promoting level of Convertkit is the seamless automation integration with third-party instruments.

As well as, segmentation tagging can construct techniques to personalize messages to extend your conversion price.


  • Free to get began.
  • 1000’s of photos to make use of freed from cost.
  • A number of integration choices.


  • A/B testing is restricted.
  • The analytics might be extra in-depth.

5. Divi – Greatest For WordPress

Divi is a WordPress theme, so constructing a touchdown web page on-site is straightforward. The Divi web page builder was constructed by Elegant Themes.

Divi gives an in depth library of high-quality templates, highly effective content material modifying instruments, a plugin, and a split-testing optimization instrument referred to as Divi Leads.

Creating touchdown pages is essential, however iterative testing will improve your odds of success.

For instance, a latest check carried out by Groove elevated conversions on a touchdown web page by 100%.

Through the use of Divi Leads, you may create and check with little to no effort.


  • Excessive-quality templates.
  • Versatile pricing choices.
  • A/B cut up testing capabilities.


  • Divi has a studying curve because of all of the options supplied.
  • Restricted assist.

6. Instapage – Greatest For Companies

Instapage is much like Unbounce, providing extremely customizable options for touchdown web page creation.

As well as, it gives 80 high-quality templates.

If you wish to construct a touchdown web page from scratch or edit one of many eighty templates, the drag-and-drop touchdown web page builder gives highly effective options which embody:

  • A kind builder.
  • Customizable widgets.
  • Integration choices.

Instapage additionally features a useful characteristic referred to as Instablocks.

Instablocks allows you to create reusable touchdown web page property you can import into any of your earlier touchdown pages.

Companies that must create a number of touchdown pages for shoppers will discover the Instablocks characteristic will assist free-up bandwidth.

As well as, warmth maps and A/B testing assist enhance conversion price optimization.


  • Reusable pages.
  • Constructed-in heatmaps.
  • A/B testing.


  • Customer limitations.
  • Reporting is restricted.

7. Kickofflabs – Greatest For Promotional Pushes

Kickofflabs is superb for promotional efforts on touchdown pages.

You possibly can dramatically improve your conversion price by selling contests on touchdown pages.

Contest CTAs have a 3.73% greater conversion price when in comparison with different CTAs.

As well as, Kicklabs can arrange viral giveaways, sweepstakes, and product launches with little to no effort.

Kickofflabs provides you the choices of controlling the next:

  • Pre-launch waitlist.
  • Bonus entry sweepstakes.
  • Leaderboard giveaways.

And way more.

The touchdown web page builder is intuitive and requires little to no studying curve to arrange promotions.

Kickoff labs additionally supply an SMS choice to increase your attain offline for giveaways.


  • SMS integration choice.
  • A number of contest choices.
  • Pre-launch waitlist.


  • Pricing is expensive for greater trafficked web sites.
  • Restricted template choices.


Relying on what your main focus could also be for making a touchdown web page, the platform you select may have differentiated performance.

There isn’t a proper or mistaken reply to which touchdown web page builder you must use.

Every platform has strengths and weaknesses.

To weigh your choices, contemplate your finances and enterprise objectives and which platform is essentially the most carefully aligned to your wants.

Extra assets:

Featured Picture: Griboedov/Shutterstock


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