Ex-Instances Head of Digital Alan Hunter has written a superb piece on creating the optimum on-line studying expertise. He was one of many pioneers of The Instances’ industry-leading app (we spoke to him again in 2018 about it), so his recommendation is value listening to.
A lot of what he says is framed throughout the context of print to digital conversion. However there are nonetheless loads of beneficial classes for digitally-native publishers.
My favorite level is that article size is just not a very good information to reader engagement; knowledge from his time at The Instances confirmed that readers engaged equally with lengthy or brief articles. Nonetheless, you will need to talk size with them. “If the piece is many 1000’s of phrases lengthy and would require a major time dedication on behalf of the reader, then be sure you inform them about it,” he advises.
The publication opened its funding spherical at 9am on Monday. By Wednesday morning, it had raised over £513,000, surpassing its £500,000 goal. The New European has been on an interesting journey since initially launching as a pop-up with a restricted run. Editor Matt Kelly desires to make use of the funding for advertising and marketing and to boost the profile of the paper amongst potential readers.
Pushed partly by the pandemic, final 12 months noticed a raft of newspapers and magazines doubling down on newsletters for neighborhood improvement and income functions. However who’s reaping rewards, and which points aren’t residing as much as the hype?
Peter shares the most effective journal publishing concepts he comes throughout so that you can steal, adapt or reuse. This week, he asks in the event you’ve thought of getting AC-12 to promote your subscriptions for you, explores how podcasts can earn cash even with a small variety of listens, and suggests you rob the Monetary Instances (for concepts…not actually…!)
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