Shopify Unveils 100+ New Updates & Options


Shopify has launched its Summer season ’22 Version, including greater than 100 new options – together with NFTs, Twitter procuring, and tap-to-pay on iPhone.

Known as Join-to-Shopper (C2C), the ecommerce website goals to assist sellers discover prospects and scale their companies with the newest model of its semi-annual showcase of latest merchandise.

Tobi Lütke, founder and CEO of Shopify, mentioned in a press launch:

“We work onerous to resolve the complicated challenges retailers face at the moment whereas imagining completely new methods for them to develop their companies. With Shopify Editions, we’re sharing our large bets and newest improvements in commerce in order that these bold sufficient to strive their hand at entrepreneurship can begin and scale sooner than ever earlier than.”

Launch Marks Shopify’s Foray Into B2B

Along with including direct-to-consumer performance, C2C additionally consists of Shopify’s first incursion into the business-to-business market. The characteristic, referred to as ‘B2B,’ connects retailers with wholesalers.

B2B is designed to create a seamless expertise for Shopify Plus retailers who need to promote to different companies on the identical platform they promote to customers.

It can mechanically combine important knowledge into the answer by way of integrations with companions like NetSuite, Brightpearl, and Acumatica.

Different Key Options Purpose To Open New Commerce Channels

C2C showcases the breadth and depth of the e-commerce big’s initiatives. A few of the key new options embrace:

  • Tokengated commerce: Shopify’s introduction into the NFT market hyperlinks crypto wallets to on-line shops and permits retailers to create commerce experiences gated by tokens.
  • Twitter gross sales channel: Retailers can now spotlight their merchandise immediately on their Twitter profile, offering entry to the social media firm’s a whole bunch of tens of millions of customers.
  • Faucet-to-pay on iPhone: As a part of its initiative to make point-of-sale transactions simpler, retailers can promote offline with no further {hardware} or funding.
  • Native stock sync: Mirroring Google’s deal with native search, this replace permits retailers to inform prospects a product is obtainable in-store.
  • Shopify Capabilities: This replace permits builders to create their very own backend code, offering the flexibleness of an open-source platform with out having to deal with their internet hosting and safety.
  • Dovetail: This makes it simpler for Shopify retailers to search out and join with influencers and affiliate entrepreneurs.

With so many updates launched directly, it could take some Shopify sellers time to determine simply what’s going to work for them. However many of those instruments serve the identical operate: rising publicity and producing new gross sales.

Extra ecommerce shops which have conventional website positioning and their very own web sites to draw customers could now face new competitors within the type of Shopify sellers.

Likewise, Shopify sellers could discover optimizing their websites for extra clicks useful.

Supply: Shopify

Featured Picture: rafapress/Shutterstock


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