Samsung Adverts pronounces its new Whole Media Resolution, a full-service promoting answer that gives consumers with cross-platform administration and measurement of campaigns.
What it’s. “Deliver-your-own-media” (BYOM) capabilities allow advertisers to handle advertisements on streaming stock that was initially negotiated instantly with TV networks, serving to manufacturers and businesses to take a holistic strategy to measuring throughout fragmented digital channels.
The Whole Media Resolution simplifies cross-platform reporting by the use of a single information supply, residing within the Samsung DSP.
Advertisers may have interaction in incremental media buys and uncover unexposed audiences by means of CTV stock entry throughout the Samsung Adverts ecosystem.
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Why we care. Samsung Adverts rolled out its Onboarding Associate Program on the finish of final yr, with plans to proceed to construct out integrations into its DSP by means of the primary half of 2022.
For entrepreneurs at businesses and types, a one-stop store just like the Whole Media Resolution for cross-platform campaigns, throughout the Samsung Adverts DSP, means a extra environment friendly workflow general. DSP companions like Adobe, Experian, Merkle and others additionally give entry to curated audiences in a simplified privacy-safe method.