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How a novice launched a publication and podcast

A good friend of mine, Loren Feldman, made a profession change just a few years in the past from journal editor to digital media entrepreneur. He has been creating an bold enterprise that mixes a every day electronic mail publication and a weekly podcast about small enterprise homeowners — 21 Hats.

I needed to get began with each a publication and podcast, so I made a decision to select his mind concerning the applied sciences he was utilizing.

I had lengthy been an advocate of the facility of electronic mail newsletters however didn’t have one myself. I took his recommendation and used the Substack platform to launch my weekly publication, My Information Biz, on the finish of 2020. That has gone effectively. The publication ties into my weblog about Entrepreneurial Journalism that you just’re studying now.

What I at all times favored about newsletters is that they’re a direct private communication. Somebody who indicators up has chosen this content material particularly. It’s not like the passive type of consumption of content material on social media information feeds or search outcomes. Newsletters go immediately into the mailbox of 1 particular person. Frankly, my free publication has generated much more readers of my work than search or social.

The podcast journey

Round this similar time, I used to be writing about my love of podcasts and the facility of the human voice in journalism. Podcasting was an thrilling new medium, and I assumed perhaps I ought to strive my hand at it. I knew one thing about writing for broadcast after doing a weekly TV phase years earlier. However I knew nothing concerning the new digital manufacturing applied sciences for producing podcasts.

Once more, my good friend Loren talked me by way of the professionals and cons of varied instruments. I settled on a free podcast manufacturing service that might be straightforward for a novice to make use of,

Properly, it’s straightforward to make use of for most individuals. I are typically clumsy with know-how as a result of I’m too impatient and don’t at all times observe all of the directions within the correct order. I need to get began even once I don’t have all the proper instruments or know how one can use them correctly.

Nonetheless, I made a dozen podcasts within the spring of 2021. The outcomes weren’t fully satisfying due to sound high quality and pacing. I left them in limbo. They have been all out there on-line, however I didn’t promote them and nearly nobody listened to them.

The relaunch, new and improved

However currently, with extra time on my palms as a result of I hit necessary retirement age, I went again to these podcasts. I killed a few them as unsalvageable, however the remaining I polished a bit with the Anchor modifying instruments to make them considerably extra constant. They’re not studio high quality, however they’re presentable.

I made a decision on a brief format for the episodes by which I used to be the one particular person talking. A number of specialists on podcasting I observe urged {that a} format of 6 to 10 minutes could be the perfect for this sort of episode. After which the Reuter’s Institute’s research on podcasting urged that there are 4 common information codecs, one among which runs for 10 to fifteen minutes. Much less is extra.

So listed here are a few mine that I like to recommend. What we should always inform entrepreneurs about threat (6:59 run time) obtained essentially the most performs and shares even with out my selling it a lot. It touches on a number of biases that mislead entrepreneurs to being excessively optimistic.

One other, 5 keys to information media viability (8:39 run time), summarizes the findings of analysis I did with two colleagues on the College of Navarra. We took an in-depth take a look at 20 media organizations on 4 continents to suggest some success methods.

For the interview format, I did two two longer Zoom interviews that I printed first on YouTube after which added an audio-only model on Anchor. Within the first one, under, I interviewed Jakub Parusinski, a media guide and digital strategist targeted on Central and Japanese Europe (video under, podcast model right here).

Within the different, I interviewed a former colleague of mine, Joanna Sullivan, editor of the Baltimore Enterprise Journal on how digital media have modified her job and about careers in journalism. (video under, podcast model right here).

‘Causes for optimism’, podcast model

All of you trustworthy followers of this weblog know that I’ve been publishing a collection on “Causes for optimism” concerning the information media. And now I’ve simply began publishing podcast variations.

They’re trimmed down variations of the weblog posts, and I’ve edited them to be extra acceptable for a listening viewers somewhat than for readers. Let me know what you assume.

I’ll be posting additional podcast variations within the weeks to return.

James Breiner

This text was initially printed on Entrepreneurial Journalism, and is republished with permission.
You’ll be able to join with James Breiner on LinkedIn right here.


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