Attracting the correct companions — those that are occupied with connecting along with your viewers and keen to pay for that chance — is among the finest methods to monetize your digital properties. Whether or not you personal a weblog, web site, cellular app, e mail e-newsletter, social accounts, or some mixture, you must reveal the worth you possibly can deliver to advert patrons, affiliate retailers, and different companions.
Nonetheless, on-line publishers seldom have the chance to attach instantly with retailers. Within the absence of conventional gross sales conferences and pitch decks, good publishers depend on media kits to inform their story — and promote their worth — to potential companions.
What precisely is a media package?
Media kits are a really perfect method for even small and medium-sized publishers to place their finest foot ahead, impress service provider companions, and improve their incomes potential. The standard media package is just a doc (normally a PDF or PowerPoint) that publishers create to focus on related details about their enterprise, their attain, and their worth.
Whereas there are numerous methods to construction a media package, its function is to assist retailers perceive the alternatives you present and the advantages of partnering with you. So that you’ll wish to embrace data that’s essential to retailers as they think about a doable partnership. (Extra on that under.)
There are additionally some ways of distributing your media package to retailers. Typically a service provider will request your media package; different instances you could wish to share it proactively — particularly if there’s a specific service provider you’d prefer to companion with. You can even embrace your media package as an attachment in any touchpoint with potential service provider companions.
What ought to a media package embrace?
Constructing a media package doesn’t need to be troublesome. The truth is, our recommendation is to maintain it easy! Ideally, your media package will solely embrace data that may actually assist a service provider to know your small business and the worth of partnering with you. This consists of:
- An outline of your web site and the kind of content material you create
- Details about your small business mannequin
- Viewers demographics like male/feminine ratio, common age, common earnings, schooling degree, hobbies and pursuits
- Related statistics and knowledge similar to web site site visitors, time on web site, common order worth, click-through fee, attain and readership
- Alternatives accessible to the service provider together with advert varieties, affiliate options, paid sponsorships, and e-newsletter placements
- Pricing data
Visually, the design of your media package ought to mirror your model id and magnificence and align carefully with the look-and-feel of your web site.
Bear in mind, you doubtless received’t have a chance to “current” your media package to potential companions, so it wants to face by itself. Hold the content material brief and interesting to take care of the reader’s consideration. It’s protected to imagine retailers will spend 5 minutes or much less reviewing your media package, so resist the urge to incorporate non-essential data or self-importance metrics.
Who wants a media package?
Media kits is usually a precious software for publishers of all sizes, however they’re comparatively uncommon amongst small and mid-sized publishers. The truth is, many publishers aren’t even conscious that media kits exist.
The reality is, you could not want a media package if you happen to’re simply getting began, or in case your alternatives for retailers are restricted to primary internet online affiliate marketing. However as you scale your small business and increase your monetization efforts, a well-crafted media package is a powerful indicator of enterprise maturity. Making a media package may help to draw high-quality service provider companions and drive extra income.
Media kits might be particularly useful for publishers who function much less conventional properties, similar to cellular apps, browser extensions, engines like google, newsletters, and the like. Retailers generally battle to know the reader expertise and placement alternatives exterior of mainstream content material and social channels, so a media package can actually assist to reveal potential worth.
Professional tip: If you happen to’re a Sovrn buyer, you possibly can ship us a duplicate of your media package, as effectively. That method we are able to share it with service provider companions in your behalf when questions or alternatives come up.
Disclosure: What’s New in Publishing is wholly owned by Sovrn Holdings, Inc.