Prime 10 Content material Administration Techniques In 2022

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Since WordPress launched in 2003, it’s held the dominant share of the Content material Administration Techniques market.

At the moment, the favored platform stands at 64.1% market share, based on W3Techs, which affords probably the most respected and reliable information supply.

On this report, you’ll be taught concerning the measurement of the CMS market, the way it has developed over the previous decade, how totally different content material administration methods stack up towards each other, and why this issues for somebody working in search engine optimisation.

How Massive Is The CMS Market?

Based on W3Techs, 68.9% of internet sites have a CMS, and Netcraft studies 1.15 billion reside hostname web sites.

From this, we are able to assume that the present market measurement for content material administration methods is roughly 796 million web sites.

Prime 10 Content material Administration Techniques (CMS) By Market Share (Globally)

Prime 10 CMS, Could 2022 Launched Sort Market Share Utilization
No CMS 33.10%
1 WordPress 2003 Opensource 64.10% 42.90%
2 Shopify 2006 SaaS 6.40% 4.30%
3 Wix 2006 Saas 3.40% 2.30%
4 Squarespace 2004 Saas 3.00% 2.00%
5 Joomla 2005 Opensource 2.50% 1.60%
6 Drupal 2001 Opensource 1.90% 1.20%
7 Blogger 2008 Opensource 1.30% 0.90%
8 Bitrix 1999 Free 1.20% 0.80%
9 Magento 2012 Saas 0.90% 0.60%
10 Webflow 2013 SaaS 0.90% 0.60%

Information from W3techs, Could 2022

What Is The Most Broadly Used CMS?

widely used CMS vs. other CMSPicture from Search Engine Journal, June 2022

*Graphs are separated as a result of dominance of the WordPress market share:

  • WordPress market share has elevated 16% since 2011 however declined by 2% this 12 months.
  • Wix has elevated 17% this 12 months.
  • Squarespace has elevated 11% this 12 months.

WordPress has held the dominant market share virtually since its launch in 2003.

Since 2011, that place has been comparatively regular – virtually stagnant. In 11 years, it’s elevated solely by 16% to 64.1%.

no CMS vs. wordpressPicture from Search Engine Journal, June 2022

Between 2011 – 2022:

  • Web sites with no CMS system have declined by 57%.
  • Web sites with WordPress have elevated by 227%.

Joomla vs. Drupal vs. WordPress Market Share

  • Since 2011, Joomla has decreased its market share by 77%.
  • Since 2011, Drupal has decreased its market share by 69%.

Joomla and Drupal between them used to carry 17% CMS market share, which has slumped to 4.4%.

This decline has seen them drop from positions 2 and three to five and 6, as Wix and Squarespace have risen and at last outdated them this 12 months.

That’s fairly a decline for Joomla, which could not have had the identical market share as WordPress however, as much as 2008, had extra search curiosity, based on Google Developments.

wordpress vs. drupal. vs. joomlaScreenshot from Google Developments, June 2022

Why did these common content material administration methods decline a lot?

It’s almost certainly as a result of power of third-party help for WordPress with plug-ins and themes, making it way more accessible.

The expansion of web site builders, reminiscent of Wix and Squarespace, signifies that small companies need a extra simple managed answer. And, they’ve began to nibble market share from the underside.

Web site Builders Market Share, Wix vs. Squarespace

Elementor vs. Wix vs. SquarespaceScreenshot from W3 Techs.com, June 2022
  • Wix has elevated 17% this 12 months, from January to Could.
  • Squarespace has elevated 11% this 12 months, from January to Could.

If we take a look at the web site builders, their vital progress is a robust indication of the place the market would possibly go sooner or later.

From 2011 to 2022:

  • Wix grew by 3,678%.
  • Shopify grew by 2,033%.
  • Squarespace grew by 1,400%.

Once we examine the 16% progress of WordPress during the last 11 years to the opposite gamers, that progress for the CMS behemoth turns into much more flattened and stagnant.

Why is that taking place?

SaaS internet builders reminiscent of Wix and Squarespace don’t require coding data and supply a hosted web site that makes it extra accessible for a small enterprise to get an internet presence rapidly.

No want to rearrange a internet hosting answer, set up an internet site, and arrange your individual electronic mail. An internet builder neatly does all this for you.

WordPress will not be referred to as an advanced platform to make use of, but it surely does require some coding data and understanding of how web sites are constructed.

Then again, an internet site builder is a a lot simpler path to market, with out the necessity to perceive what is occurring within the again finish.

Think about that, throughout the pandemic, a lot of the inhabitants labored from dwelling, resulting in extra curiosity and a spotlight positioned on how being on-line might be a supply of revenue.

Elementor is a WordPress-based web site builder utilized by 17.2% of all of the web sites that use WordPress.

It additionally has considerably extra market share than Wix and Squarespace mixed.

Nonetheless, as a result of it’s a third-party plug-in and never a CMS, it isn’t listed within the Prime 10 CMS above.

If we examine the amount of site visitors to the variety of CMS, we are able to see that WordPress is within the golden part, up and to the appropriate, clearly favored by websites with extra site visitors.

Drupal matches into a distinct segment of fewer installs however extra high-traffic websites, indicating that extra skilled websites are utilizing it.

Squarespace and Wix are to the left and down, highlighting that they’re put in on fewer websites with much less site visitors.

A robust indication that they’re used extra by small web sites and small companies.

Elementor bridges the hole between the 2 and has the burden of the WordPress market share, however is utilized by websites with much less site visitors.

The urge for food is rising for drag-and-drop, plug-and-play options that make having an internet presence accessible for anybody. That is the house to observe.

Ecommerce CMS Market Share, Shopify vs. Woocommerce

WooCommerce vs. Shopify vs. MagentoScreenshot from W3 Techs.com, June 2022
  • WooCommerce has a market share of 13%.
  • Shopify has a market share of 6.4%.

The ecommerce CMS house echoes the same sample to the web site builders.

Technically, WooCommerce will not be a standalone CMS, however a WordPress plug-in – which is why it doesn’t seem within the Prime 10 CMS information desk.

Nonetheless, it’s important to the ecommerce house, so it’s price contemplating and mentioning.

8.7% of all present web sites use WooCommerce, which has a CMS market share of 13.0%.20.3% of all web sites that use WordPress use WooCommerce.

Trying on the distribution, we are able to see a transparent sample emerge. Compared to different ecommerce CMS platforms, WooCommere is dominant.

It has extra market share than the opposite rivals mixed:

Magento + OpenCart + PrestaShop + Shopify = 8.9% market share.

Magento may not have the amount of installs, however high-traffic websites favor it – indicating that Magento is a CMS of alternative for greater and extra skilled companies, simply as we noticed with Drupal.

Smaller websites would possibly favor WooCommerce, but it surely has the WordPress platform’s weight for market entry and, due to this fact, extra installs – very like Elementor.

Shopify has extra market share, however the site visitors ranges are just like WordPress.

Shopify noticed large progress throughout the pandemic of 53% from 2020 to 2021, then 27% from 2021 to 2022, excess of every other platform.

Why Does CMS Market Share Matter To Somebody Working In search engine optimisation?

WordPress retains its dominance within the CMS market share however web site builders reminiscent of Wix, Squarespace, and Shopify are on the rise, indicating the place market progress lies, particularly for small companies.

If extra small companies are switching to web site builders, understanding the restrictions and intricacies of those platforms for search engine optimisation might be a aggressive benefit.

Shopify is put in on 4.3% of all web sites (not simply websites with a CMS): a complete potential market of fifty million web sites.

With their rising market share, specializing in Shopify search engine optimisation might be a strategic transfer for an search engine optimisation skilled.

Equally, specializing in Wix and Squarespace is a solution to differentiate your self from the competitors.

WordPress is perhaps dominant now, however that additionally implies that many different persons are servicing that particular CMS.

Aligning with a extra area of interest CMS generally is a strategic transfer for brand new consumer alternatives.

Extra assets:

Information sources
All information collected from W3techs, Could 2022, except in any other case indicated.

W3Tech samples its information from the Alexa high 10 million and Tranco high 1 million. Web sites with no content material or duplicate websites are excluded. Limitations of the information supply imply that hosted Tumblr and WordPress.com websites should not included as the information assortment doesn’t rely subdomains as a couple of website.


Featured Picture: NESPIX/Shutterstock



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