It is a excellent news story to start out the day. The median annual income for members of LION Publishers went up by 33% between 2020 and 2021. Greater than 50 native newsrooms with only one or two full-time workers made greater than $100,000 in annual income final yr.
This isn’t merely a case of 2020 being an terrible yr. LION credit the progress to elevated group funding, philanthropic and member assist, and extra coaching sources for founders. “What all of it provides as much as: a panorama through which an unbiased information enterprise with just one or two full-time workers can reliably earn greater than $100,000 in annual income,” they write.
It’s not totally shocking. Once I spoke to 4 native information start-ups for a particular episode in January, they had been all effectively on their approach to sustainability. The collapse of legacy native information giants appears to have now opened up the best way for extra various shops to thrive.
I spent Christmas doing longlisting for the Writer Podcast Awards, which concerned listening to greater than 150 podcasts produced by publishers. Other than making me an unbearable dinner visitor, what can I draw from it? For publishers, whether or not you’re seeking to begin your individual podcast or have a jam-packed portfolio, there are a selection of learnings I can share from my many, many hours of listening.
The digital media firm G/O Media, the writer of a dozen titles together with Gizmodo, Jezebel and Deadspin, turned a revenue in 2021 for the primary time since its creation three years in the past, largely attributable to digital advert revenues that rose 53% from 2020. The lengthy transformation has been painful at occasions, with 9 of the ten authentic editors in chief leaving the corporate over conflicts with the administration crew.
Google has signed offers to pay greater than 300 publishers in Germany, France and 4 different EU nations for his or her information and can roll out a software to make it simpler for others to enroll too. I’ve stated many occasions earlier than it is a ridiculous and opaque system. By all means, take what you’ll be able to negotiate whereas the cash is flowing. However simply have a look at Fb’s cost-cutting train to see the place that is all heading.
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