Is Google Okay With A number of Variations of the Identical Content material?


In a Google website positioning office-hours, John Mueller solutions if it’s okay for publishers to repeat their very own content material and publish it, primarily copying components of their very own content material to be able to create comparable however totally different content material. John Mueller mentioned that it’s okay as much as the purpose the place it’s now not okay after which provided a proof of the place that time is.


The particular person asking the query framed it as a writer “plagiarizing” themselves. However that’s a misuse of the phrase plagiarize as a result of the definition of plagiarism is taking content material from another person after which misrepresenting it as ones personal.

Clearly, one can not plagiarizing oneself simply as one can’t steal from oneself.

What the particular person asking the query actually means is copying their very own content material.

That is the query requested:

“Is Google okay with publishers plagiarizing their very own content material?

For instance, I wrote an affiliate article suggesting one thing for mother. Can I copy the content material of that article to write down extra articles for perhaps a sister or a spouse or an aunt or a grandmother?”

Reusing Content material

Mueller famous the misuse of the phrase plagiarize and spoke about that.

Mueller answered:

“So… I don’t know like what the complete definition of plagiarizing is. However it looks as if if you happen to’re reusing your personal content material that’s probably not plagiarizing, effectively no less than the best way that I perceive it.

From Google’s perspective, if you happen to’re taking content material from your personal web site and publishing that once more with some parts of the web page modified, that’s primarily as much as you.”

Content material Ought to Give attention to Worth

Lots of occasions we are able to consider content material by way of how Google would possibly reply. However Google’s response is usually primarily based on how a lot worth that web page is offering to the location guests.

Mueller continued his reply:

“And it’s one thing the place my assumption is in lots of instances you’re not offering quite a lot of worth by simply copying the present article and altering a few of the phrases on it.

So my feeling is, from a strategic perspective, most likely you’d be higher suited writing one thing distinctive and compelling for these subjects or to create one article that covers sort of these totally different variations.

In order that’s one thing sort of like from a strategic perspective that I’d advocate.

However purely from a coverage perspective, I don’t assume there’s something particularly in the best way of you taking particular person articles after which making …a handful of copies of that.

In order that’s one thing the place like from …purely a sensible perspective, that’s sort of as much as you.

However my advice’s actually sort of make fewer articles which might be truly actually good.”

Doorway Pages

What the particular person asking the query is considerably alluding to is a variation of doorway pages.

An old-school strategy for websites was to create pages of content material focusing on all fifty states in the USA and for every state create internet pages comparable to the highest twenty or so cities by inhabitants.

The pages would primarily be the identical, solely the names of the states and the cities have been totally different.

Google calls these doorway pages and that’s one thing that might result in a handbook penalty.

That is what Google’s official documentation of doorway pages warns:

“Doorways are websites or pages created to rank for particular, comparable search queries. They’re unhealthy for customers as a result of they’ll result in a number of comparable pages in person search outcomes, the place every consequence finally ends up taking the person to primarily the identical vacation spot.

They’ll additionally lead customers to intermediate pages that aren’t as helpful as the ultimate vacation spot.”

Mueller cautioned towards unintentionally creating doorway pages:

“The one excessive case right here that may pop up if you happen to’re like actually intensely copying your personal content material is that you find yourself creating doorway pages.

And that’s primarily taking one piece of content material and creating heaps and many variations simply with totally different phrases in it and that’s one thing that might be towards our webmaster tips.

In order that’s one thing I’d be careful for and in addition that’s one thing the place you’re making a ton of decrease high quality …I’d nearly say junk pages on your web site which is actually identical to fluff that doesn’t present any distinctive worth general.

And as an alternative of sort of diluting the content material of your web site like that I’d advocate specializing in making the first content material of your web site quite a bit stronger as an alternative.

In order that’s sort of my advice there.

So if you happen to’re asking, is Google okay with it, effectively it’s like you are able to do no matter you need in your web site however that doesn’t imply that Google goes to worth it.”

Give attention to Content material Not Shortcuts

The massive takeaway right here is that content material is a very powerful asset of a web site. The content material can contribute as to if a enterprise is profitable or not.

Seeing how vital content material is then it is smart that content material is the one factor to not skimp on or take shortcuts with.


Watch John Mueller reply the query within the 7:34 minute mark:


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