Is Consumer-Generated Content material (UGC) A Google Rating Issue?


Consumer-generated content material (UGC) may help enhance the content material worth on a web page by including new views and fascinating info for different readers – and without charge to the content material creator.

Widespread forms of UGC used to extend phrase rely embrace tagged content material from social media, weblog feedback, scores and opinions, and discussion board posts.

However can UGC have an effect on your natural search rankings?

Learn on to study whether or not there’s any connection between user-generated content material and improved Google rankings.

The Declare: Consumer-Generated Content material Is A Rating Issue

What’s user-generated content material?

UGC may be textual content, photos, video, or some different type of content material (e.g., weblog feedback, discussion board posts, product opinions) that has been created for a model, enterprise, or publication by somebody not related to that firm.

You should utilize UGC to create engagement or pleasure round your model/web site, improve your content material, and even assist your search engine optimisation efforts.

Simply consider Amazon and the way a lot opinions have helped contribute to its rise and continued dominance.

However is it truly a Google rating issue?

The Proof For Consumer-Generated Content material As A Rating Issue

Google addresses user-generated spam within the Google Search Central Superior search engine optimisation documentation:

“Typically, spam may be generated on a superb website by malicious customers. This spam is often generated on websites that permit customers to create new pages or in any other case add content material to the positioning.”

Not all websites will likely be negatively impacted.

“Nonetheless, in case your website has an excessive amount of user-generated spam on it, that may have an effect on our evaluation of the positioning, which can finally lead to us taking guide motion on the entire website.”

Google goes on to offer particular recommendation on forestall remark spam. With regard to rankings and remark spam, we see:

“Low-quality content material on some elements of a web site can impression the entire website’s rankings.”


“Google may take away or demote pages overrun with user-generated spam to guard the standard of our search outcomes.”

In 2020, John Mueller, Google Search Advocate, answered a query about how Google ranks user-generated content material pages by relevancy and high quality:

“Consumer-generated content material can take plenty of varieties, from feedback on the underside of your pages to dialogue between customers to finish pages written by customers.

Total, Google doesn’t differentiate between content material you wrote and content material your customers wrote. In case you publish it in your website, we’ll see it because the content material that you simply wish to have revealed, and that’s what we’ll use for rankings.”

He added that,

“…in case you have a considerable amount of user-generated content material, be sure it meets your requirements for publishing content material in your web site.”

With reference to hyperlinks in user-generated content material:

“…by default, you most likely can’t vouch for the hyperlinks that had been added. For these, we now have a method of telling us that these hyperlinks are user-generated content material with the rel=“ugc” hyperlink attribute.”

In 2021, Google launched a presentation on UGC for AdSense publishers. They describe feedback as:

“…an effective way for website house owners to construct group and readership and due to that, remark sections are sometimes utilized by spammers who run automated packages that put up spam to abuse them [the comments].”

Once more, they are saying that Google can’t differentiate between your content material and UGC.

In case you don’t make sure that user-generated content material meets your publishing requirements, “…spam feedback on a web page can impression your website’s rankings.”

Consumer-Generated Content material As A Rating Issue: Our Verdict

Is User-Generated Content (UGC) A Google Ranking Factor?

We all know, from Mueller, that Google doesn’t differentiate between content material you wrote and content material your customers wrote. And we already knew that content material is a rating issue.

Due to this fact, user-generated content material is a confirmed rating issue.

Sadly, it might probably even have a damaging impression in your rankings nicely, with reference to UGC spam.

Due to this fact, create publishing pointers that encourage customers to submit high quality content material – and all the time keep on prime of your website’s user-generated content material moderation.

Featured Picture: Robin Biong/Search Engine Journal


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