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Is Cannes LIONS nonetheless related? A writer lowdown | What’s New in Publishing


Subsequent week the French Riviera hosts Cannes LIONS 2022, the worldwide pageant of creativity extensively thought of to be the biggest worldwide gathering of the promoting and artistic comms trade with upwards of 15,000 attendees from 90 nations.

It’s a welcome return for an occasion that was canceled totally in 2020, and solely returned in digital format in 2021. Nevertheless, with financial tailwinds (and even hurricanes) approaching, alongside a pandemic fatigued, burnt-out workforce, some are questioning whether or not the glitz of the French Riviera is a completely appropriate vacation spot for 2022, particularly on a continent with a conflict taking part in out additional East.

Digiday, speaking to quite a lot of trade execs, admits as a lot saying that “issues shall be tempered this yr“, aptly summed up by Deloitte Digital’s Leslie Sims who says that, “2022 will doubtless have two vibes occurring – celebration since it’s the first time again in-person in two years, and but additionally a extra reserved tone given the difficult points the world is dealing with.”

Total, the tenor goes to be blissful and grateful nevertheless it’s in all probability going to be just a little bit tempered with an actual acknowledgement of the truth that it’s difficult instances proper now.

Jenny Rooney, Managing Director and Co-Founder, Black Glass CMO Home consultancy chatting with Digiday

Don’t underestimate the significance of occasions

If there’s one factor that final week’s FIPP World Media Congress taught us, it’s the significance of in-person occasions for networking, studying, and connecting.

Way back one among my mentors advised me that he doesn’t really feel he must know the reply to all questions and issues, however quite the ability to seek out the one that does know the reply. A technique you do that’s by networking.

Bo Sacks, CEO, Precision Media Group

Certainly, with WNIP having simply returned from Lisbon for the FIPP World Media Congress, by no means has the significance of in-person occasions for networking, studying, and connecting ever been so obvious. Brian Morrissey admitted as a lot in his newest Substack oeuvre entitled, “Why Occasions Nonetheless Matter“.

On the FIPP World Congress this week, I gave a speak about a extra human future for publishing. Occasions, each in-person and digital, are a really perfect third element of a primary-engagement mannequin together with newsletters and podcasts. 

Brian Morrissey, The Rebooting

FIPP World Congress networking, Cascais, Portugal, June 2022

Peter Houston, Co-founder of Media Voices who additionally attended FIPP, agrees, commenting, “There’s a real-world serendipity at in-person occasions that simply doesn’t exist anyplace else in media, each when it comes to the audio system you select to hearken to and who you find yourself stood subsequent to on the espresso break. Face-to-face occasions ship.”

Cannes has at all times been about relationship constructing.

Josh Golden, CMO, Quad chatting with Digiday

Promoting stays a key writer channel

Though Cannes LIONS is primarily an promoting and artistic occasion, it nonetheless stays extremely related for publishers. The newest Digital Publishers’ Income Index (DPRI) from the Affiliation of On-line Publishers (AOP) and Deloitte revealed show promoting held its place as the biggest class by income for digital publishers; with earnings reaching £66M in Q1 2022, a rise of 24% in opposition to Q1 2021.

The AOP/Deloitte DPRI adopted sizzling on the heels of IAB Europe AdEx 2021 Benchmark Research which revealed double-digit digital promoting development throughout all European markets. Total, in 2021, digital promoting grew 30.5% to €92bn.

Briefly, for publishers, promoting stays a massively necessary income channel even for subscriptions’ poster baby, the New York Instances.

Promoting stays a key income driver for the New York Instances however we depend on ‘Fewer, Larger, Higher’ – which suggests displaying fewer advertisements, positioned in higher positions, in bigger codecs. We even created our personal advert models in-house which can be designed to carry out higher throughout the NYT’s web page framework.

Tom Armstrong, VP of International Promoting, New York Instances

Affiliation of Nationwide Advertisers (ANA), 2022

One matter very a lot off-the-radar at this yr’s convention is the subject of advert fraud, the ever-present elephant within the room for the media trade. Certainly, a current report by the Affiliation of Nationwide Advertisers (ANA) – lately rescinded (such is the controversy it generated) – outlines how advert fraud is now within the area of $120 billion.

We throw round numbers with out actually understanding the context. It’s obscure what numbers imply. Right here’s some context. If the ANA’s estimate of advert fraud is appropriate, advert fraud is a much bigger enterprise than…Coca-Cola, McDonald’s, Pepsico, Nike…wrap your head round that.

Bob Hoffman, Advert Contrarian publication

Cannes LIONS Highlights

While the occasion shall be considerably tempered down this yr, this system is full of speaker classes, product launches, demos, and naturally, seashore and yacht events. Seasoned Cannes veterans implore attendees to dial down expectations of what they’ll attend and simply flow.

Cannes is in contrast to any occasion you’ll have been to earlier than. Sure, there shall be conferences, however some may not occur (more likely at Cannes), but that is the place you’ll meet individuals you didn’t count on to fulfill and a few of these conferences could be very beneficial. Don’t get #FOMO.

Andy Evans, Founder, Digital Founders

The total speaker program could be considered right here, and while lots of the occasions are aimed squarely on the promoting fraternity, under are just a few handpicked highlights for publishers:

  • Monday twentieth June, 10.30am: David Rubin, Chief Advertising and marketing Officer, New York Instances ‘CMOs within the highlight’. Terrace Stage.
  • Monday twentieth June, 4pm: AXIOS/ZEFR/SNAP session ‘the one huge factor’ [The Baron Trenck Yacht, Le Vieux Port De Cannes, Jetée Albert Edouard]
  • Tuesday twenty first June, 3pm: Pandu Nayak, Google ‘re-imagining search, anyway, anyplace’ [Lumiere Theatre, Palais 1]
  • Wednesday twenty second June, 3.30pm: Angie Gifford, META ‘The changemakers’ with Euronews [Terrace Stage, The Terrace]
  • Future Gazers: this future-focused collection contains VR and artificial AI, the metaverse, Web3, livestreaming, and so forth. Terrace stage each day.
  • Manufacturers together with Meta, TikTok, Pinterest and Amazon are internet hosting their very own activations this yr. Amazon, as one instance, has created a 2,500 sqm harbour and shall be internet hosting quite a few occasions together with ‘Phrases Imply Issues: Deconstructing the language of storytelling’ with best-selling creator Roxane Homosexual on Tuesday twenty first June at 10.30am, exploring the alternative ways publishers can inform compelling tales.
  • Contemporary from buying Splash Information, Shutterstock is underpinning its try to turn into the world’s largest 3D, inventive, and manufacturing market by internet hosting a collection of occasions at Croisette Nook Sq., Cannes. Standout displays embrace how advertisers are utilizing 3D applied sciences right now, and the way advertisers and publishers can put together for the Metaverse, and the 3D future.

What’s New in Publishing shall be attending lots of the occasions listed above. Should you can’t discover us and wish to say hi there, please attain out to us utilizing our Twitter (@wnip).

See you there!



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