Curated by our personal specialists, the companions profiled within the new Awin Report characterize a number of the most enjoyable partnership alternatives on our platform throughout all sectors and kinds, drawing insights from markets as geographically disparate as Latin America and Japanese Europe. Coined the #Power100, these 100 publishers aren’t merely the largest or highest income producing, however as a substitute push the boundaries of what it means to be a accomplice within the affiliate channel.
Spanning each possible mannequin – TikTok creators, worth comparability websites, area of interest bloggers, world media powerhouses, cutting-edge applied sciences, FinTech pioneers, even manufacturers – the Energy 100’s variety is testomony to the sheer depth of innovation and malleability of affiliate internet marketing. And their impression speaks for itself, producing $4.5 billion in income throughout 52 million gross sales for 7,465 Awin advertisers in 2021. Moreover, the Energy 100 offered manufacturers, on common, an ROI of 14:1, 37% extra income and 22% extra gross sales.
As you flip by means of the brand new Awin Report, you’ll see this industry-first benchmark demonstrates how affiliate partnerships helped retailers deal with all wants of the buyer in distinctive methods, culminating in 5 key themes:
- Enabling moral ecommerce: Uncover publishers serving to advertisers and clients join for optimistic impression – extending past sustainability to purchasing in ways in which additionally help inclusivity, variety and neighborhood good. A few of the companions profiled on this part embody Sustainable Jungle, a running a blog web site sharing ideas, hacks, manufacturers and merchandise for a extra sustainable life, combining Search engine marketing-focused content material with an environmental lens to drive outcomes; and &Cost, the primary loyalty program for electrical and sustainable city mobility in Europe that lets customers earn and redeem ‘kilometers’ on purchases in change at no cost public charging of electrical autos.
- Redefining ‘affiliate’: Whenever you consider the phrase ‘affiliate’, is the definition the identical as ‘influencer’ or ‘accomplice’? This chapter goals to reshape what it means to be an affiliate right this moment, because it’s past these engaged on the backside of the gross sales funnel. It’s world retailers like MyProtein, who’re partnering with different manufacturers to advertise complementary presents and merchandise in change for a fee that may be reinvested into its personal efficiency advertising channels. And companies like Sellers Alley, an official TikTok advertising accomplice that may deploy advert methods on behalf of advertisers at no extra service value. These are two examples of companies altering the narrative round what it means to be an affiliate.
- Outsourcing innovation: An extension of Redefining ‘affiliate’, this part spotlights the brand new alternatives advertisers have in channel to reinforce their ecommerce choices by eradicating the burden of growing tech in home. With most companions enabled on the flip of a swap by way of the Awin MasterTag, these profiled embody MikMak, an ecommerce advertising analytics and enablement software program that helps retailers perceive and ideal their customers’ on-line journey; and Twenga, a CSS purchasing adverts supplier that may predict conversion price and basket worth on merchandise to set the optimum bid worth.
In fact, we couldn’t overlook the brightest among the many extra ‘conventional’ companions on our platform like low cost code and cashback. In Tapping into native markets, examine completely different publishers cornering the affiliate panorama in one of many 35+ nations we function. And in Going world, discover associates providing manufacturers ample alternatives to develop their attain and goal new clients throughout Awin’s world remit.
The Energy 100 will encourage, inform and problem your perceptions of affiliate and accomplice advertising, and supply the proper information to amplify your exercise.
Entry your free copy of the Awin Report 2022: Energy 100 right here.
What companions featured on this yr’s Awin Report excite you probably the most? Be a part of the dialog by sharing your ideas on social utilizing #AwinReport and #Power100.