Instagram’s Essential Feed Is Going Full Display


Meta CEO Mark Zuckerberg introduced that Instagram will quickly start testing a full display screen redesign of its foremost feed.

For those who blinked you might have missed Zuckerberg’s announcement, because it was made through an Instagram story.

Listed below are some screenshots exhibiting a earlier than (high) and after (backside) comparability of the brand new design:

Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.


Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.

This makes Instagram look extra like a TikTok clone, with the content material taking over the whole size of the display screen.

A small space at backside is reserved for navigation, whereas each different aspect is overlayed on the content material.

To treatment any confusion across the new design, Zuckerberg follows up by clarifying photographs will proceed to be an vital a part of Instagram.

The redesign won’t flip the Instagram into movies solely.

Instagram’s Main Feed Is Going Full ScreenPicture Credit score: Screenshot from, June 2022.

In case you possibly can’t see the picture above, Zuckerberg’s assertion reads:

“We need to make it simpler to find content material and join with buddies.

Photographs are nonetheless an vital a part of Instagram, and we’re engaged on methods to enhance the way in which they present up in a full-screen feed too.

Some individuals will begin seeing this check quickly.

Exited to listen to your suggestions.”

It is going to be fascinating to see how this works in execution, as Instagram photographs are presently not uploaded in full display screen dimensions.

To be able to pull this off, the app will seemingly need to crop off the perimeters of the picture, which might end in a lack of element.

Zuckerberg’s dedication to preserving the photo-sharing expertise on Instagram is in distinction with what Adam Mosseri, Head of Instagram, has been saying for the previous 12 months.

In July 2021, Mosseri went so far as saying: ‘we’re now not a photograph sharing app.’

In late January, Mosseri outlined his plans for Instagram this 12 months, saying movies and messaging are high priorities.

Whereas photographs will nonetheless be a part of the brand new Instagram feed, it’s clear this isn’t seen as a development space for the corporate.

Video, particularly short-form video, is the expansion driver proper now. Even Fb is shifting its focus to video, a pivot that was prompted by a inventory plunge in February.

Not too long ago, an inner memo that went out to Fb staff introduced imminent plans to restructure the feed round video.

There’s no assure the funding in video will repay. It has as a lot potential to drive away loyal customers because it does attracting new ones.

It’s a danger, to make sure. It’s seemingly we’ll have fully new Instagram and Fb feeds earlier than the 12 months is out, so be ready for adjustments.

Featured Picture: Natallia Ustsinava/Shutterstock


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