BBC Information presenter Ros Atkins is arguably the company’s most viral asset. His video explainers usually gentle up social media, usually getting a whole lot of 1000’s of views. His February explainer on the invasion of Ukraine acquired over three million views on Twitter.
Talking on the opening of the Society of Editors annual convention final week he spoke in regards to the want for information innovation, saying, “Information will not be a given in folks’s lives… once we take into consideration the necessity to innovate, reimagine, to restructure what we do, it’s not as a result of change is enjoyable, artistic or thrilling… this seems like a necessity.”
He went on to record the issues he works by when planning a narrative, from clarifying what drawback is being solved to offering proof that the issues being reported have occurred. He additionally drew consideration to the digital and social dimension of content material creation, saying that making it isn’t sufficient and there needs to be a social media plan that may encourage sharing. Sensible man that Ros Atkins.
Information avoidance is on the rise, however audio consumption is quickly rising, with 41% of UK residents aged over 16 listening to at the least one podcast within the final month. John Crowley of the ‘Behind the Headlines’ podcast is questioning if listening to information content material is much less taxing, and due to this fact extra rewarding, than studying it? The reply is a particular sure and no.
Underlining these development figures, The Economist podcast community has had over a billion downloads because it launched in 2016. With a portfolio of 5 podcasts, its total promoting income for podcasting grew 30% year-on-year. Advert income from audio accounts for roughly 11% of the group’s media promoting income total.
Russia’s invasion of Ukraine on February twenty fourth triggered the biggest refugee disaster in Europe since World Struggle II. Poland, which had over 1 million Ukrainians working within the nation previous to the struggle, has now taken in over 3 million Ukrainian refugees. Polish media is responding to the disaster by delivering information and tradition reporting in Ukrainian.
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