How do you prioritize measurement in a privacy-first world?


Efficient measurement is a basic pillar of all advertising. Focusing on the best viewers on the best channels and measuring the best efficiency metrics is core to any profitable advertising program. However measurement is turning into more and more tough in in the present day’s privacy-first world.

With the numerous adjustments within the authorized and know-how panorama and the approaching sundown of third-party cookies by 2023, two questions are looming within the advertising world about measurement: How would you measure (and report on) in-channel efficiency should you do not need entry to all the information? What would this imply for cross-channel knowledge attribution?

To be taught extra, register in the present day for “Measurement in a Cookieless World: Are You Prepared for What’s Subsequent?” offered by iQuanti.

About The Writer

Cynthia Ramsaran is director of customized content material at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over 20 years of editorial/content material advertising expertise, Cynthia’s experience spans the advertising, know-how, finance, manufacturing and gaming industries.


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