How A Strong Content material Technique Can Empower Your Staff [Podcast]


SEJ is thrilled to announce that Amanda Zantal-Wiener is our Editor-In-Chief!

It is a newly created position centered closely on management and technique. Amanda will probably be overseeing all the editorial group and guiding us into our thrilling future.

Amanda joined me to speak about her new position, content material technique, management, and the way a strong content material technique, married with a robust editorial group, can empower and encourage your group.

Earlier than coming to SEJ, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media group.

SEJ is on this essential second of progress and scale the place it’s a particularly essential time however a particularly thrilling time to be coming into this surroundings as a result of it’s a time of nice change with perhaps a couple of rising pains. So it’s actually with the ability to see the influence you’re going to have on this progress and evolution for SEJ, particularly because it evolves from a weblog to a full-fledged media presence, a full-fledged publication. –Amanda Zantal-Wiener, 20:01

I really like a superb company tradition that doesn’t want a handbook to inform folks the right way to have a superb company tradition. –Loren Baker, 22:57

There’s lots of alternative in broadening the view {that a} publication has of stories and creating editorial content material that’s not essentially breaking however continues to be well timed and related and subsequently newsworthy, and that offers you just a little bit extra time to essentially sit with data and take into consideration what it actually means and add totally different views to it. –Amanda Zantal-Wiener, 49:11

[00:00] – About Amanda.
[08:08] – How Amanda obtained to Hubspot.
[14:52] – What are Amanda’s administration & management philosophies.
[18:59] – What attracted her to the SEJ’s Editor-In-Chief position?
[24:23] – The content material advertising targets of publishers vs. these of instruments and types.
[35:27] – What else is she bringing into this new position?
[41:40] – What to remember when writing content material, and do AI instruments have a spot?
[48:17] – The place will she steer SEJ editorial?

That’s what was what drew me to SEJ’s surroundings. Specifically, it appeared like an surroundings the place there have been lots of strong-minded sensible folks. Everyone I interviewed listened. So with the ability to come from that robust stance and that robust standpoint with respect was one thing that stood out to me in the course of the interview course of, and that’s not an surroundings, and that’s not a office dynamic that you just discover in too many locations. –Amanda Zantal-Wiener, 21:06

All the things is so multi-pronged now. You must have a multi-channel strategy to content material technique, or else you’re going to fall behind the beginning line. That’s in all probability the largest distinction: it’s a must to hold model consciousness in thoughts, model recognition, model recall, thought management, and all of these issues. –Amanda Zantal-Wiener, 29:24

So long as you might have that viewers, you might at all times introduce new elements and new issues.–Loren Baker, 34:02

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Amanda brings a wide selection of expertise to the desk. From HubSpot, she has labored as an editor and author for firms resembling Quick Firm and EcoSalon. As well as, her byline may be present in numerous media shops, together with Thrillist.

SEJ is lucky to have Amanda on board as Editor-In-Chief. Her experience in content material technique and editorial work with strong groups of writers and editors makes her perfect for the challenges we face as a company navigating continuously altering media landscapes, the place relevance is vital!

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Discover her works on her web site:

Join with Loren Baker, Founding father of Search Engine Journal:

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