I need to preface this by saying ‘solely round 2,000 downloads per episode’ will not be a low quantity. In line with Buzzsprout, should you get greater than 700 downloads within the first week, you’re within the high 5% of podcasts. We have to reset our expectations for ‘regular’ podcast numbers.
Anyway, shifting on! That is nonetheless an attention-grabbing case examine in podcast monetisation. The Startup Dad or mum podcast host Sarah Peck sells sponsorships, however the actual cash maker is the Smart Girls’s Council, an intense six-month ‘management incubator’ geared in direction of entrepreneurial moms.
Simon Owens attracts out some actually good classes from her interview, together with how one can design high-priced merchandise, partaking a small viewers, and the constraints she faces as a guardian herself with babies.
Speaking of fine podcasts…the winner of the extremely aggressive Greatest Restricted Collection award in 2021’s Writer Podcast Awards was Floodlines from The Atlantic. Peter spoke to The Atlantic’s Vann Newkirk, workers author and host of the collection. He talked about how the concept for a podcast targeted on Hurricane Katrina happened, what their course of was for amassing the interviews and going deep into the subject, and the function of music in enhancing the narration.
“We have now to work as if print didn’t exist”: Interview with Editorial Growth Director of Bonnier Information
Bonnier Information, the most important media home in Sweden, determined in 2015-2016 to make reader income its major supply of earnings by constructing digital loyalty, creating complicated digital paywall options, and growing investments in digital high quality. The Repair’s Teona Sekhniashvili catches up with them to learn how it’s getting in a nation which has among the highest willingness to pay for on-line content material.
It’s typically difficult to select by means of all of the hype round BuzzFeed’s SPAC and work out what’s really happening. This is a superb abstract which places in context the optimism of their investor pitch, why they’ve are available so low, and why it’s nonetheless a blessing they went public regardless of disappointing quarterly outcomes. Jacob additionally outlines the robust actuality of the information enterprise for a more moderen participant like BuzzFeed.
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