Your search bar is your secret weapon. How are you going to assist enhance the location search expertise when somebody has landed in your web site? What are you able to do to make sure that you’re assembly their wants whereas in your web site?
When you section the sorts of guests in your web site – informational, search intentional, navigational and transactional – you’ll know what they need to get out of your web site and enhance their search expertise. You’ll additionally get higher insights into what you’ll be able to accomplish with these particular person guests.
Be part of Jonathan Meyer, senior options engineer at Hawksearch by Bridgeline, as he reveals learn how to optimize your web site and remodel searches into gross sales in his informative SMX Superior session. By breaking down the 4 sorts of search personas, you’ll higher perceive learn how to leverage your web site’s structure to serve your very best shopper finest whereas growing your probabilities for model loyalty.
After this presentation, you’ll have the ability to break down your web site into the important thing components to drive conversion, direct visitors to exactly the proper product for buy and establish new alternatives to boost the worth of each procuring cart.
Watch the session and learn to enhance buyer belief by having sources out there to ship what your customer is searching for.