High 10 E-mail Design Developments for 2022 to Assist You Stand Out


With greater than 4 billion electronic mail customers worldwide, it’s clear that electronic mail advertising stays 1 of the main digital advertising channels even right this moment. 

Nonetheless, because of the sheer quantity of emails being despatched out on daily basis, competitors is steep, and companies want to verify their emails stand out if they need customers to decide on them over their opponents. 

That is the place electronic mail design traits come into play—get them proper, and you may seize the reader’s consideration and entice them to take motion.

On this article, we’ll clarify the advantages of excellent electronic mail design and offer you an inventory of the highest 10 electronic mail design traits for 2022 you can implement to remain forward of the competitors. 

Desk of Contents

What is nice electronic mail design?

Good electronic mail design refers to the usage of completely different design components to make an electronic mail distinctive to your model, engaging to your readers, and, most significantly, simple to interact with. 

Through the use of a number of completely different design components, you’ll have the ability to create emails that your viewers gained’t solely take pleasure in studying however may even entice them to behave—purchase your merchandise, learn your weblog posts, e book a name along with your gross sales workforce, and so forth. 

Advantages of excellent electronic mail design

Listed here are a few of the high advantages of excellent electronic mail design. 

Responsive design

Cellular looking far exceeds desktop looking. That mentioned, each are nonetheless well-liked, which is why responsive design is extra vital than ever. 

By making your emails responsive, extra folks will have the ability to open and interact with them.

Entrepreneurs worldwide know this, which is why 66% of them created responsive electronic mail templates in 2019. 

graph showing optimization efforts for email marketing among worldwide marketers
Gadgets to optimize for in your electronic mail advertising

By getting your responsive design proper, you’ll have the ability to current your services and products to your entire potential prospects with out worrying that they will’t entry them at any given time.

Simpler evaluation of viewers conduct

E-mail design will assist you observe your viewers’s behaviors. By understanding how your viewers responds to particular design components, you’ll learn to refine your strategy for the very best outcomes. 

Taking the time to take a look at your viewers’s precise metrics and behaviors will allow you to make the mandatory changes and tweaks that may result in increased click-through charges. 

Moreover, you’ll additionally know the right way to strategy different advertising methods (except for electronic mail advertising) in one of the simplest ways doable since you’ll know your viewers and what they like. 

Larger engagement

E-mail stays 1 of the advertising strategies with the best return on funding. In truth, in 2020, for each $1 spent on electronic mail advertising, manufacturers earned $36. 

After all, this isn’t true for all emails. Emails that carry out the very best are those that interact readers and persuade them to behave. 

By implementing higher electronic mail design, your emails might be way more participating, resulting in your prospects studying them from begin to end and taking motion afterward. 

Partaking emails = increased ranges of engagement = extra gross sales.  

Craft emails that open hearts, minds, and wallets with our FREE electronic mail copywriting templates!

Right here’s an inventory of the ten electronic mail design traits it is best to implement this 12 months. 

1. Extra interactive components

Yearly, electronic mail traits are embracing interactive components increasingly more. 

With improved assist for interactive electronic mail options in Android, iOS, and Apple Mail, in addition to Google popularizing Accelerated Cellular Pages (AMP) emails, it’s vital to incorporate interactive components in your emails if you wish to keep forward of the competitors. 

Not solely will this enhance the general consumer expertise, nevertheless it’ll additionally make your emails way more more likely to interact and convert. 

Listed here are some concepts for interactive components you may embody in your emails: 

  • Carousels
  • Movies
  • Purchasing carts
  • Gamification components
  • CSS animated buttons
  • Embedded types
  • Product pages straight inside the electronic mail

2. Hyper-personalized expertise

With the mass of emails being despatched to customers on daily basis, they’re getting smarter and extra demanding relating to customized advertising

Your prospects need to really feel valued. One of the simplest ways to attain that is to ship them emails which can be related to them—their pursuits, actions, and desires. 

That is the place conditional content material is available in. Through the use of customized fields and tags in your electronic mail advertising (each of which ActiveCampaign offers), you may goal your prospects based mostly on their pursuits, geographical information, actions, and extra. 

image showing custom fields and tags on ActiveCampaign
Customized fields and tags on ActiveCampaign

Consequently, your viewers will solely get emails that apply to them. 

In 2020, 40% of U.S. entrepreneurs mentioned that “clicks” are 1 of the important thing standards they use when focusing on for personalization. Moreover, 39% mentioned they checked out beforehand bought merchandise. 

image showing the percentage of marketers who use clicks when targeting for personalization
Personalization focusing on information

There are numerous different methods you may personalize your emails. The strategy you select will rely in your viewers. 

Right here’s how you should use tags and customized fields in ActiveCampaign to create hyper-personalized experiences in your prospects. 

3. Darkish mode

Darkish mode has taken the net world by storm. In a 2020 survey performed by Android Authority, 81.9% of individuals mentioned that they use darkish mode on their telephones, in apps, and anyplace else that it’s accessible. 

That is primarily as a result of darkish mode: 

  • Saves battery life
  • Seems extra aesthetically pleasing
  • Is simpler on the eyes

As such, it’s simple to know why extra individuals are demanding emails which can be compliant with their electronic mail utility’s darkish mode. 

However, what’s a darkish mode electronic mail? 

An electronic mail designed for darkish mode solely shows the darkish background if the subscriber has enabled it on their browser or electronic mail utility. Equally, if the subscriber has enabled the sunshine mode, your electronic mail will seem to them as gentle as an alternative of darkish. 

image showing the same email in light and dark mode
Darkish mode vs. gentle mode electronic mail (Supply)

By designing your electronic mail to be compliant with each darkish and lightweight modes, you’ll give your readers a much better consumer expertise and are available throughout as extra authoritative because you’re on high of technological developments.  

4. Elevated privateness and safety

Apple established a brand new commonplace for digital newsletters in September 2021. Consequently, vital details about subscribers, akin to open and deliverability charges, might be hidden—making it far more tough for manufacturers to measure outcomes. 

Moreover, customers might be inspired to be extra protecting of their information and gained’t share their preferences as simply as they’ve previously. 

The one approach to overcome a shopper’s reluctance to share their data and preferences is to indicate your subscribers that you just respect their privateness and that they’re welcome to go away each time they need.   

One of the simplest ways to do that is to have a particular footnote with an unsubscribe button, a hyperlink to handle preferences, fast entry to your buyer assist workforce, and a hyperlink to the consumer’s account. 

You may design your footnote to fit your model whereas additionally giving your electronic mail shoppers all the pieces they should be happy of their relationship with your corporation. 

5. F-pattern and compartmentalized layouts

The f-pattern electronic mail structure helps your recipients learn emails quicker and simpler. Due to the “F” form design, recipients can learn the e-mail left to proper, making a free-flowing electronic mail that’s extremely scannable and saves quite a lot of time. 

image showing the f-pattern email design layout
F sample electronic mail design structure

Although the f-pattern structure is nice for emails that cowl a single matter, the compartmentalized structure works higher in the event you’re overlaying a number of matters inside 1 electronic mail. 

By compartmentalizing your textual content into mounted containers or grid strains, all of your matters have their very own house, making it far much less complicated and crowded. 

6. Use of information

Whereas feelings are 1 of the driving elements behind buyer buy selections, logic can also be. 

Customers right this moment are extra conscious of selling ways than ever earlier than. They’ll determine false guarantees virtually instantly. Due to this fact, they want much more exhausting details to be satisfied {that a} services or products will profit them or their enterprise. 

That is the place information is available in. 

Together with information in your electronic mail design (both in picture or textual content format) will give your readers the information they should make an knowledgeable choice. 

For instance, in the event you personal a social media promoting company and your electronic mail claims that Fb promoting is the only finest approach to develop model consciousness, be sure to incorporate a tough truth from a examine that helps your declare. 

Inventive methods to incorporate this sort of information embody: 

  • Making the numbers daring and colourful to attract consideration to them
  • Representing the information in a GIF
  • Making a small infographic

7. Social proof

Customers count on to see quite a lot of opinions when merchandise on-line. That is much more true for youthful audiences as, based on Statista, audiences between the ages of 18 to 44 want extra opinions than these between the ages of 45 to 65 and up.  

graph showing the number of reviews expected by consumers in different age groups
Overview expectations

Due to this fact, it’s crucial for all companies—particularly these with youthful audiences—to incorporate social proof in all their advertising emails. 

There are numerous artistic methods to incorporate social proof in your emails, together with: 

  • Star ranking opinions
  • Avatar or {photograph} of a shopper subsequent to their assessment
  • Testimonial movies
  • And lots of extra

Your opinions and testimonials could be as ingenious and distinctive to your model as you want. In the case of social proof, there’s no “one-size-fits-all.” One of the simplest ways to find out what kind of social proof your viewers responds to is thru A/B testing

8. Extra animation

Since we’re all drawn to movement, sending emails with animated components is a positive approach to seize your viewers’s consideration. 

Nonetheless, including too many components could make your electronic mail heavy in measurement, leading to slower loading occasions and even resulting in the e-mail being unsupported by your shopper’s electronic mail supplier. 

One approach to keep away from that is so as to add delicate animations as an alternative of full image animations (i.e., as an alternative of constructing all the picture animated, solely animate a singular component of the picture). Be taught the right way to add GIFs to emails

9. Daring typography and shade

Whereas minimalist emails have been all the trend for a number of years, many modern-day electronic mail entrepreneurs have turned to maximalist emails the place daring shade, typography, and placing photos entice and preserve the reader’s consideration. 

image showing an email that has bold typography and colors
Daring typography with shade (Supply)

By pushing the artistic boundaries of typography, a single phrase can inform a whole story and be price a thousand footage. 

When you mix typography with vivid colours, eye-catching photos, and white house, your electronic mail will stand out amongst the billions of emails despatched and obtained each day. 

10. Inclusivity and variety

In right this moment’s day and age, customers count on manufacturers to be extra inclusive and various of their advertising—they usually aren’t terrified of elevating their voices in opposition to manufacturers that aren’t. 

You’ll construct belief along with your viewers by making your emails inclusive and various. In truth, in 2020, 69% of customers noticed manufacturers that represented variety of their advertising as extra genuine—making them way more more likely to buy from them. 

image showing the percentage of consumers who see diversity in marketing as important
Variety is vital

You can also make your emails extra inclusive and various by: 

  • Including photos representing variety (completely different appearances, ethnicity, talents, and so forth.)
  • Making your emails accessible to folks with various talents. For instance, embody a plain textual content model of your electronic mail for visually impaired individuals who use particular display studying gadgets to learn your emails
  • Avoiding generalizations inside your photos and content material


What’s an electronic mail design system? 

An electronic mail design system is a set of instruments, assets, documentation, and different parts that groups use to information them in creating error-free, on-brand emails simpler and quicker. This normally contains model colours and property, electronic mail templates, and electronic mail modules. 

What are modular emails?

Modular emails are divided into impartial components, or “modules.” These modules could be reused and put into completely different mixtures to create new emails or a variety of templates to make use of for various electronic mail campaigns. A simple approach to visualize that is to consider electronic mail modules as LEGO blocks that may be assembled, disassembled, and reused to create one thing new. 

How do I make a lovely electronic mail template? 

The best approach to create engaging electronic mail templates is to create customized templates from scratch. Or you may construct a marketing campaign template library that electronic mail software program akin to ActiveCampaign offers. By together with completely different design components in your templates, you’ll have the ability to keep true to your model in all of your emails and gained’t should construct new designs from scratch for each single marketing campaign. 

Begin implementing this 12 months’s electronic mail design traits

By implementing these electronic mail design traits into your technique, your emails will entice, interact, and convert extra prospects. 
Don’t have an electronic mail advertising technique but however need to create one? Observe these 10 easy steps to create a profitable electronic mail advertising technique to assist your corporation develop.

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