Headless WordPress And Extra With Ivan Popov


Whereas attending WordCamp Porto, I had a chance to attend Ivan Popov’s presentation on Headless WordPress. It is likely one of the obscure areas for Search engine marketing, and I need to share just a few insights with SEJ readers.

Headless WordPress brings the chance to feed many channels out of your WordPress set up.

One can push information from WordPress into:

  • Cell app.
  • Web site.
  • Third-party apps.
 Ivan Popov’s presentation on Headless WordPressPicture supply: Slide from Ivan Popov’s presentation at WordCamp 2022

It makes WordPress greater than only a CMS; it integrates into the entire ecosystem of net and cellular apps the place customers can nonetheless benefit from utilizing the WordPress admin panel.

It additionally brings builders from fashionable applied sciences akin to React.js or Node.js right into a WordPress world and makes it engaging to the youthful technology of builders preferring to be taught fashionable programming languages.

However, the principle query for SEOs nonetheless is, “What does it imply for Search engine marketing?”

So as to be taught extra, I’ve achieved a brief interview with Ivan Popov, CEO of Vipe Studio and a speaker at WordCamp Europe 2022.

Headless WordPress is likely one of the obscure areas for SEOs. A variety of SEOs don’t perceive why it’s used for or what it must be used for. When ought to Headless WordPress be used and when ought to it not be used?

Ivan Popov: “I consider the Headless actual worth is coming once we are having a excessive site visitors web site, a extremely visited one, for instance. We’re simply not speaking about a whole lot of visits we’re speaking about thousands and thousands of customers.

They want actual energy and so they want actual worth counts as a result of it’s not the expertise that’s appropriate only for beginning enterprise. It’s extra of the costly ones that I actually advise for use provided that your web site is getting sufficient worth and it’s large enough.”

 Ivan Popov’s presentation on Headless WordPressThe common hourly fee of React builders is greater than WordPress. Picture supply: Slide from Ivan Popov’s presentation at WordCamp 2022

“Additionally, the Search engine marketing drawback will be resolved. It may be totally Search engine marketing-ready, however it isn’t identical to WordPress the place you possibly can merely set up a plugin and make it work.

Right here, you want builders to do the job – even the best job requires builders to do it.

So long as you possibly can spend money on your technical crew, each Search engine marketing drawback you might face is resolvable – totally resolvable.”

You probably have a easy enterprise web site, like an organization web site or a easy store, you shouldn’t fear about utilizing Headless. You talked about that it’s appropriate for high-traffic web sites. What number of customers per day, per hour?

Ivan Popov: “We’re talking about closely visited web sites. Like for instance, if they’ve a thousand guests each second, or ten thousand readers proper now on-line studying the information, so we’re actually talking about extremely visited web sites.

Headless doesn’t depend on caching, which is important on the subject of extremely dynamic web sites which have customized content material, job postings, or listings web sites with a whole lot of hundreds of webpages.

Caching dangers the consumer to not all the time obtain a contemporary copy of the webpage, whereas Headless will all the time present the reside information.”

Did you see any indexing points Headless web sites might undergo from? Any Search engine marketing points from Headless?

Ivan Popov: “Not solely have I haven’t seen any points, however I’ve seen advantages as a result of Headless WordPress web sites, for instance, present excellent inexperienced (Core Internet Important) scores from web page pace tester instruments and in addition the net dev instruments testers.

And due to these inexperienced outcomes and good grades, the web sites are literally benefiting with Search engine marketing relatively than having points.”

So, you didn’t see any indexing points, akin to pages dropping from indexing?

Ivan Popov: “No, so long as every thing is setup appropriately, there may be not a difficulty that may happen.”

So, it comes right down to fundamental greatest Search engine marketing practices that must be carried out with Headless WordPress. If carried out, will the web site get ranked usually?

Ivan Popov: “Completely. The factor right here is that it isn’t like plugins which can be simply plug-in and play.

You want the technicians that must do every thing manually. However so long as it’s arrange appropriately, there may be nothing which you could lose the rankings from.”

For individuals who need to be taught Headless WordPress, what sort of instructional supplies do you advocate?

Ivan Popov: “As a result of every thing is open-sourced, you possibly can simply attempt to be taught this such as you historically method new expertise. Simply learn as a lot materials as you possibly can. There are a variety of free supplies as properly.

All the things is open-sourced. There’s a group. So, every thing is simply beginning. Beginning a venture – the primary venture is the toughest – however then attempt to do as sophisticated issues as attainable, and you’ll be taught naturally identical to approaching any new expertise.”

In your presentation, you talked about that Headless WordPress primarily based on NextJS is extra Search engine marketing pleasant than ReactJS. Are you able to please develop on that extra in what sort of points one may run into when utilizing ReactJS and how much alternatives are given NextJS as you title it a extra Search engine marketing-friendly framework?

Ivan Popov: “For instance, if we’re utilizing a setup with ReactJS and studying the information from the REST API, then we depend on actual time communication between the REST API on WordPress and the ReactJS web site.

That’s why, sooner or later, this communication can intervene or one thing will be fetched, which isn’t tremendous dependable on the subject of Search engine marketing as a result of Search engine marketing depends that Google has fast entry to meta, Search engine marketing titles, description titles – issues like these.

These are the problems that may end result, however for instance if you’re utilizing subsequent web site with, let’s say, graph communicator, then we’ve every thing server facet pre-rendered, after which we’ve no points in any respect.”

Principally Google is ready to index meta descriptions as part of HTML and never on the rendering part. Rendering generally might take large computing sources and Google might drop off from indexing throughout rendering. 

Ivan Popov: “Sure, right.”

In case of ecommerce, when would you advocate Headless? For eocmmerce shops with a sure variety of merchandise, prospects, and many others. with a purpose to contemplate switching to Headless. 

Ivan Popov: “When utilizing it for ecommerce, we must be actually cautious. It’s scaling for big retailers not for any store however for a big store. We’re principally constructing every thing from scratch.

Relating to woo ecommerce, we’ve plugins for fee sorts and delivery suppliers. If you’re switching to Headless, our builders must code these integrations.

So, now our builders must code integrations for fee suppliers and integrations for delivery suppliers.

So, we are going to nonetheless profit as a result of our webstore is changing into tremendous quick and getting served globally to thousands and thousands of shoppers, however on the opposite facet, the funding is so much greater as a result of it’s essential to spend money on coding each single performance your web site is concerned in.”

Within the case of ecommerce, is it higher to think about different platforms as an alternative of Headless?

Ivan Popov: “I can’t say this as a result of I’m a die laborious WordPress fan, however it’s essential to be sure the funding is value it.”


Headless WordPress is a posh tech, and utilizing it must be justified by enterprise targets.

It’s fully redundant and waste of funds to make use of Headless WordPress when you may have fundamental web site or weblog.

It must be thought-about as an possibility if you want cross-platform capabilities or a extremely dynamic web site with hundred hundreds of pages, regardless of you employ Headless or not all the time use Google Search Console’s URL inspection device to see how Google does crawl your webpages.

Featured Picture: Primakov/Shutterstock


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