Google Makes It Straightforward To Create Video Advertisements

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Google Advertisements is launching a handful of recent options, together with a simple method for companies to create video advertisements.

Google Advertisements’ Liaison Ginny Marvin publicizes video creation is now obtainable within the asset library:

Further options embrace a central library for inventive property and a brand new software for including voice-overs to YouTube advertisements.

Google Advertisements Video Creation Software

Companies can create video advertisements in minutes utilizing one in all Google’s new templates.

The video advert creation software has 14 templates to select from, that are all designed round totally different targets.

There are templates for highlighting merchandise, selling gross sales occasions, triggering app downloads, and extra.

Google states in a weblog publish:

“The templates are made for YouTube, that means they’ve optimum pacing, model and product placements and outstanding calls to motion. They’re designed to assist your advert stand out and drive outcomes. With templates guiding you, the complexity of making a video disappears and you may spend extra time growing your messaging, viewers insights or marketing campaign technique.”

Making a video advert is so simple as filling a template with photographs, textual content, and model colours. You can even add music from Google’s audio library or an automatic voice-over.

Add a Voice-Over To YouTube Video Advertisements

Utilizing Google’s AI applied sciences, a brand new characteristic for advertisers converts textual content enter into natural-sounding speech to overlay on YouTube video advertisements.

Google boasts that the voice-overs are “close to human high quality” and “optimized for promoting.”

You may entry this characteristic within the Google Advertisements asset library. As proven under, you will need to enter a script and choose from one in all seven voices.

Google Makes It Easy To Create Video AdsScreenshot from assist.google.com/google-ads, July 2022.

Now each one in all your video advertisements can have a voice-over, together with advertisements which can be already uploaded.

Automated voice-overs can be found in English, Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish, and Swedish.

Google Advertisements Asset Storage

Google is introducing a centrally positioned asset library to enhance how photographs and movies are organized, accessed, and created.

Google Makes It Easy To Create Video AdsScreenshot from assist.google.com/google-ads, July 2022.

This characteristic is most helpful for advertising groups the place a number of members are collaborating on the identical campaigns.

In a weblog publish, Google states:

“With the asset library, photographs and movies can be found to customers throughout your Google Advertisements account in a visual-first expertise. You and your colleagues can view, import and arrange inventive property from each previous and current campaigns. This makes sharing, collaboration and consistency straightforward.”

A centrally positioned asset library eliminates the necessity to add property greater than as soon as. You may entry the identical photographs and video throughout all campaigns.

This characteristic is accessible in Efficiency Max, Discovery, App, Native, Show campaigns, and a few advert extensions.


Sources: Google Advertisements Assist, Google Advertisements & Commerce Weblog.

Featured Picture: Screenshot from weblog.google/merchandise/ads-commerce, July 2022. 



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