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Good morning, Entrepreneurs, and typically the information simply finds me whereas I’m getting a trim.
My barber is shifting to a brand new location. In the identical neighborhood, a block away.
To navigate the transfer, he advised me he’ll rely upon his stack. He’ll replace the handle on his touchdown web page, and ship out emails and texts from his Booksy appointment scheduling platform to his record of three,000 prospects. Throughout the transition this summer season, he’ll function each outlets.
Why we care. He advised me that when his store acquired a brand new barber in 2021, that barber texted his record and transformed various previous prospects who hadn’t seen him in years. By merely informing these previous prospects concerning the transfer, it activated those that had both moved nearer to the brand new location, or had in any other case lapsed.
One thing to consider for entrepreneurs at bigger organizations. By sending related messages to prospects on their most well-liked channels, you could find the appropriate buyer on the proper time, typically unexpectedly.
Quote of the day: “The CMS sits on the middle of the tech stack. It’s the bridge that hyperlinks your core content material surroundings to the engagement, interplay and supply layers of the stack.” Jacqueline Dooley, MarTech contributor
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