Good morning: Change is fixed


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Good morning, Entrepreneurs, and have we reached regular but?

Early on within the pandemic, entrepreneurs (and everyone else) realized how true it was that change is fixed. 

After all, this fixed change has at all times been a actuality within the evolving panorama of selling expertise. Kim Davis provided a protracted view on a few of that change, which reveals no signal of letting up.

And that’s what makes our annual MarTech Alternative Survey so vital yearly. What change has confirmed to be most respected for entrepreneurs? That will get to the center of the survey and of the information and insights we cowl every day. All of us may be brokers of change, and revolutionary entrepreneurs are the brokers of change in advertising expertise.

Chris Wooden,


Quote of the day. “A cohort is a type of a section. All cohorts are segments, however not all segments are cohorts.” Eric Sloan, director of technique at efficiency advertising company Thrive Digital.

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About The Writer

Chris Wooden attracts on over 15 years of reporting expertise as a B2B editor and journalist. At DMN, he served as affiliate editor, providing authentic evaluation on the evolving advertising tech panorama. He has interviewed leaders in tech and coverage, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama because the nation’s first federal CIO. He’s particularly concerned about how new applied sciences, together with voice and blockchain, are disrupting the advertising world as we all know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. Along with his marketing-focused reporting in trade trades like Robotics Developments, Trendy Brewery Age and AdNation Information, Wooden has additionally written for KIRKUS, and contributes fiction, criticism and poetry to a number of main e-book blogs. He studied English at Fairfield College, and was born in Springfield, Massachusetts. He lives in New York.


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