Exponential progress in digital promoting: The Media Roundup | What’s New in Publishing


Streaming subscriptions in decline as UK households reduce budgets

The Guardian is reporting the streaming subscriptions growth is over. Subscriber numbers at Netflix, Amazon and Disney+ fell within the first quarter as the price of residing disaster compelled troublesome selections on hundreds of UK households.

With inflation at a 30-year excessive, the variety of UK houses with at the least one paid-for streaming service fell by 215,000. And in stark distinction to pandemic-fueled progress, dwelling leisure budgets are actually being trimmed and the variety of streaming subscriptions being decreased. Netflix and Amazon Prime Video are much less more likely to be reduce than the newer Disney+.

In a lesson for all subscription companies, Dominic Sunnebo at Kantar Worldpanel stated, “In occasions of monetary uncertainty, companies have to be indispensable in subscribers’ minds.”

IAB report reveals exponential progress in digital promoting

Rising digital media consumption and ecommerce progress are driving the continued rise in US digital advert revenues. In keeping with the IAB, complete digital advert income for 2021 got here to $189 billion – a $50 billion leap in a only one yr, and the very best year-on-year improve since 2006. Sure 2020 was a bust, however 35% progress is critical in any yr.

New Statesman launches lengthy reads podcast

Listener numbers to the New Statesman’s podcasts have doubled for the reason that publication established an in-house staff in 2021. Off the again of that success the title has added a brand new weekly Audio Lengthy Reads podcast. The present will characteristic the perfect of the information and tradition weekly’s reported options, profiles and essays learn by the authors and voice actors.

Rolling Stone pivots to creators

There’s a social media celeb on the quilt of Rolling Stone and that makes me really feel unhappy and outdated in equal measure. I do know change is the one fixed, and Rolling Stone simply had its most worthwhile yr in endlessly, however at what worth? The journal that’s featured each music legend for the reason that 60s has a YouTuber rolling round in money on the quilt of its inaugural ‘Creators’ concern and that form of says all of it.

This content material initially appeared in The Media Roundup, a every day publication from Media Voices. Subscribe right here:


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