Easy methods to Worth Your Web site’s Price (Higher Than a Calculator)


If you happen to’re contemplating promoting your web site, you must know the way a lot your web site’s value. Whereas there are numerous web site worth calculators on the market, most of them are inaccurate at greatest.

Web site worth calculators base their numbers purely on site visitors and area score. To present you an thought of how inaccurate that’s, an internet site that I’m within the means of promoting for $500K was valued by one among these calculators at $14K.


Don’t fear—I’m going to show you learn how to truly make an correct evaluation of how a lot your web site may promote for.

How are on-line companies valued?

In case you have an internet site that doesn’t get any site visitors or make any cash, it’s in all probability not value something. However it might have worth in case you have a high-value area title—however that’s a completely completely different article.

If you happen to do get site visitors and/or have an earnings, that makes your web site a web-based enterprise. And there are just a few completely different ways in which web sites (and on-line companies) might be valued.

The worth of your web site comes down to 3 issues:

  1. The earnings you generate (and the place that earnings comes from)
  2. Your web site’s site visitors (and the standard of that site visitors)
  3. Extra added worth (e.g., backlink profile, social media viewers, or e-mail checklist)

Let’s shortly break down every of those and the way they have an effect on your potential sale worth.

Revenue a number of

The most typical (and highest-paying) methodology of valuing an internet site is a direct a number of of your enterprise’s internet revenue. Web revenue is how a lot your enterprise takes residence after bills.

On the time of this submit, a typical web site sells for between 30 instances and 45 instances of the month-to-month internet revenue. So if you happen to earn $10K per thirty days internet revenue, your web site can probably promote for $300K to $450K.

The place your web site falls in that vary can rely on lots of different elements, such as:

  • In case you have a number of earnings streams Web sites that solely have a single earnings stream (comparable to Google AdSense or Amazon Associates) promote for lower than web sites with a number of earnings streams (e.g., a mixture of adverts, associates, and bodily or digital merchandise).
  • How reliant you’re on paid promoting In case your earnings depends on a posh construction of paid promoting that isn’t straightforward for a non-expert to run, that may decrease the sale worth.
  • In case you have customary working procedures (SOPs) An SOP is a doc that particulars precisely learn how to do duties inside your enterprise, comparable to the way you write, edit, and publish an article or the way you construct hyperlinks. They make it simpler for the brand new proprietor to take over, which may increase the sale worth.

We’ll calculate your internet revenue (together with subtracting add-backs, which I’ll clarify) in step one of the valuation. For now, let’s take a look at different methods to worth your web site and enhance your month-to-month a number of.

Web site site visitors

The second-most-common means of valuing an internet site is by figuring out how a lot site visitors the web site will get. That is what most of these “on-line web site value” calculators use, and it’s type of garbage.

As I stated within the intro, the web site that I’m negotiating $500K for was valued at a meager $14K by these site visitors worth calculators.

Ahrefs estimates the month-to-month natural site visitors worth to be value virtually 10X that (at $130K) if we have been to pay for it through search adverts. So these calculators are poor judges of worth.

Ahrefs' website traffic valuation metric in Ahrefs' Site Explorer

If I have been promoting the location based mostly solely on the site visitors and it wasn’t making a lot of an earnings, this may in all probability be a extra correct worth.

However you’ll be able to nonetheless use site visitors to assist in your valuation. On the very least, the high quality of your site visitors (not the uncooked amount) can assist you obtain a better month-to-month a number of in your sale.

If you happen to get most of your site visitors from engines like google, your web site will likely be value greater than an internet site that will get most of its site visitors from social media or paid promoting.

It is because natural site visitors takes longer and is more durable to amass than paid site visitors. It requires creating high-quality content material and constructing hyperlinks, amongst different issues.

Different valuation elements

Past internet revenue and site visitors, there are just a few different issues that may push up that earnings a number of. These embrace:

  • Your Area Ranking (DR) rating and the standard of your backlinks.
  • Your e-mail checklist and social media following.
  • Some other hard-to-duplicate elements.

Backlinks are extraordinarily necessary for search engine marketing (website positioning). And the upper the standard of hyperlinks pointing to your web site, the extra it might be value. The DR of your web site is a rating Ahrefs makes use of to gauge the energy of your backlink profile.

You may test your DR at no cost with our web site authority checker.

Ahrefs' website authority checker

Nonetheless, merely taking a look at your DR is just not sufficient—it’s a must to dig deeper.

The place are your backlinks truly coming from? Are they from extremely authoritative websites which are tough to construct hyperlinks from, comparable to cash.com or bankrate.com? Or did you employ personal weblog networks (PBNs) and different low-quality hyperlink constructing techniques?

If it’s the previous, that may increase your month-to-month a number of.

You need to use the Referring domains report back to see what backlinks you could have and get a tough thought of the standard of these hyperlinks. Simply plug your web site into Ahrefs’ Website Explorer and click on “Referring domains” on the left.

Referring domains report in Ahrefs' Site Explorer

Moreover, a robust e-mail checklist or social media following with good engagement will likely be beneficial to any potential purchaser. Not simply uncooked numbers; engagement is what actually issues. It’s simply too straightforward to pay a couple of bucks to artificially inflate your e-mail or social media with low-quality bots.

Lastly, in case your web site has something that’s distinctive and tough to duplicate, that’s usually beneficial to a purchaser. 

For instance, I constructed an RV mortgage calculator device for my web site that price hundreds of {dollars} to have a developer construct. This device went on to rank for the key phrase “RV mortgage calculator,” making it much more beneficial.

Three steps to calculate your web site’s value

Now that you realize the elements that have an effect on your web site’s sale worth, let’s truly provide you with a quantity for you! Every of those steps provides you with a worth—however the extra you comply with, the extra practical your valuation will grow to be.

Step 1. Create a monetary spreadsheet

The very very first thing you need to do to calculate your web site’s value is create a spreadsheet, which incorporates your revenue and loss, add-backs, and internet revenue.

Right here’s an instance of what that will look like:

Website value profit & loss spreadsheet

You create a column to your income, then columns for every month. Do the identical factor together with your bills. Income – Bills = Web Revenue.

When you’ve listed your earnings and bills, then you’ll be able to create a piece for add-backs (additionally referred to as Discretionary Spending). These are bills that the brand new proprietor received’t incur sooner or later or wouldn’t have incurred if that they had owned the enterprise.

For instance, issues like proprietor salaries, hyperlink constructing or content material that created enterprise development, or net improvement.

Add-backs and discretionary spending calculator

With that finished, calculate your internet revenue: Income – Bills + Add-Backs = Web Revenue.

After you have the online revenue for the final 12 months, merely add all of that collectively and divide by 12 to get your common month-to-month revenue. Then take your common month-to-month revenue and multiply it by 30 to 45 to get a spread your web site may promote for.

If that’s all you wished—you’re finished! However if you wish to take it a step additional and get a greater thought of what you’ll be able to realistically promote your web site for, transfer on to step #2.


In case your web site doesn’t have any earnings and also you purely need a valuation based mostly on site visitors, you will get a tough thought by utilizing the site visitors worth metric within the Overview report from Ahrefs’ Website Explorer. It represents an estimated month-to-month price of site visitors from all key phrases a web site is rating for if paid through PPC.

Overview report of Ahrefs' site in Ahrefs' Site Explorer

Step 2. Contact web site valuation corporations

There are on-line web sites/enterprise brokers who can assist consider the worth of your web site and show you how to discover a purchaser, negotiate phrases, and shut the sale.

Locations like Empire Flippers and Flippa are examples of such brokers.

They may consider your web site’s value at no cost. Simply head to their web site and fill out a kind, and also you’ll know your web site’s value inside a week.

I like to recommend going by way of this course of even if you happen to don’t truly plan on utilizing their brokerage providers as a result of it provides you with a a lot better thought of what your web site can realistically promote for within the present market. They do that for a residing, so that they’re fairly good at it.

If you join, you’ll get a Vendor’s Dashboard with inquiries to reply and, finally, provides to your web site.

Empire Flippers' Seller Dashboard

As soon as this half’s finished, step #3 will show you how to get the perfect deal doable.

Step 3. Search for different events to get the perfect deal

Working with brokers has lots of perks: They will discover the customer for you, assist negotiate the deal, and guarantee a seamless transition into the brand new proprietor’s palms. In addition they present authorized assist and make it so that you don’t want to rent an legal professional or fear about contracts and different complicated issues.

Nonetheless, to supply these providers, they take a hefty price. In Empire Flipper’s case, it’s 8% of the sale worth as much as the primary $700K as of this writing.

If you wish to get a greater deal and take extra residence while you promote, you need to take into account discovering the customer your self and hiring an legal professional to supervise the deal. Ultimately, in case your web site is sufficiently big, this may find yourself saving you cash.

That stated, in case you have a smaller web site, it might not be definitely worth the trouble to avoid wasting a tiny quantity.

But when your web site is greater, you could find consumers in lots of methods. You may attain out to rivals on to see in the event that they’re all in favour of buying you, or you’ll be able to look to different events who can profit from proudly owning your web site.

For instance, if you happen to personal a web site about automotive work, you’ll be able to attain out to mechanics or corporations that promote auto components or bloggers who write about comparable matters.

Will probably be lots of additional work and guide outreach to search out your self a purchaser. However if you would like the perfect worth, it’s the one option to get it.

5 methods to extend your web site’s sale worth

Now you could have an thought of what your web site is value and need to see that quantity get larger. How do you try this? Clearly, you are able to do it by making more cash. However past that, listed below are 5 methods to extend your sale worth:

1. Diversify your earnings streams

Keep in mind how I stated web sites with a number of earnings streams promote for greater than these with a single earnings supply? Properly, if you happen to solely have one or two methods of making a living, increasing that may assist your a number of.

You are able to do that by:

  • Including show adverts to your web site by way of a show community like Ezoic or AdThrive.
  • Branching out to different associates apart from Amazon.
  • Creating and promoting your personal bodily or digital product.

If you happen to’re in a position to, I extremely advocate understanding affiliate partnerships immediately with the businesses you’re keen on to advertise. 

Amazon’s associates program is nice and simple to make use of, however it solely pays just a few %. If you happen to work out your personal partnerships, you will get anyplace from 5% all the way in which as much as 30% or extra. It pays to construct relationships and do issues others are too lazy to work on.

2. Negotiate increased charges with associates

If you have already got partnerships with completely different associates, a straightforward option to enhance your earnings is by negotiating a better charge. 

It’s extraordinarily frequent for associates to present out a better fee if you happen to simply ask—as long as you could have an present relationship with them and also you’re truly sending them gross sales.

Ship them a fast e-mail like this:

Hey [Name],

I’ve been working with you for X months/years now, and we’ve despatched $X in gross sales to you. It’s been great working with you, and we love selling your merchandise!

If you’ll be able to bump our fee as much as X%, that may give us extra funds to advertise your merchandise to a wider viewers and create extra content material round your model.

Can we speak about getting this charge enhance?


[Your Name]

Lastly, don’t be afraid to select up the telephone and name them. It might usually be simpler to barter over the telephone or on a video name. You need to use the ability of human connection, as you’re not simply an e-mail deal with on a pc display.

3. Cut back prices

If you happen to cut back your enterprise’s prices, you’ll be able to promote it for more cash. Duh, proper?

Some straightforward methods to scale back prices:

  • Canceling subscriptions you’re now not utilizing
  • Paying for instruments yearly as a substitute of month-to-month to save
  • Evaluate your funds and take away or cut back any pointless bills

This one’s fairly self-explanatory, so I’ll go away it at that.

4. Diversify your site visitors sources

Similar to diversifying your earnings sources can enhance your web site’s worth, having a number of site visitors sources can provide the identical outcome.

I already talked about that natural site visitors is extra beneficial than paid site visitors. So you can begin website positioning efforts to get extra natural site visitors.

In addition to that, you can too create and promote your model on a number of social media channels. Begin a TikTok account or a YouTube channel. Cross-post on Instagram and Fb. Perhaps even begin a Fb group and construct a neighborhood.

These are all methods to extend your web site’s site visitors and, finally, how a lot you’ll be able to promote it for.

5. Create customary working procedures

SOPs not solely make your enterprise extra beneficial to consumers, however additionally they make it simpler to run and rent individuals to do the duties you’ve documented. This, in flip, makes it simpler to scale up your enterprise and make extra cash.

Primarily, an SOP is a doc that outlines precisely learn how to do a particular process in your enterprise step-by-step. They usually embrace screenshots and even movies.

Right here’s an instance of one among my SOPs on discovering and reaching out to influencers for content material promotion:

Example of an SOP

It breaks down every step, explains the objective and course of, and hyperlinks to movies on learn how to particularly do every a part of the method.

Right here’s a superb information by Candy Course of that teaches you learn how to make SOPs.

So must you promote your web site?

At this level, you need to know the way a lot your web site is value and learn how to enhance that quantity.

If you happen to’ve bought this far, it in all probability means you could have a worthwhile on-line enterprise—one thing many individuals envy. Are you certain you need to promote it?

For me, I made the choice to promote one among my web sites I’ve been engaged on for almost a decade resulting from private causes, a necessity for capital, and (most significantly) burnout.

I used to be bored with engaged on it in spite of everything these years. It was a tremendous enterprise that principally ran itself, however I used to be prepared for a brand new chapter in my life. 

If that’s you, possibly it’s time to promote.


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