Cannes LIONS is just not an occasion for publishers.
At the very least that has been the prevailing view all through many of the occasion’s 69 years, not helped by its shut affiliation with the Cannes Movie Pageant and its French Riviera photographs of yachts, purple carpets, and Dom Pérignon champagne.
Quick ahead to 2022 and this sentiment not holds true. Cannes LIONS is now a tech competition masquerading as an promoting inventive competition, with virtually all the agenda pushed by Huge Tech.
Cannes is a window to the long run and the place the place many new applied sciences will likely be unveiled and trialed. Some will fail, similar to Google Glass a number of years in the past, however some will succeed they usually have to be on a writer’s radar.
Juan Senor, President, INNOVATION Media Consulting and Cannes LIONS host
We spent all the week at Cannes unpicking the most important tendencies, unlocking the important thing improvements, and—between tropical downpours—speaking and listening to among the most influential voices in media.
Right here’s our full protection containing the week’s key themes, from the Consideration Economic system, Identification & Cookies, DEI and Expertise, Sustainability, and extra.