Digital media trends in H2: From rising CPCs to retail media

Digital media

Digital media trends in H2: From rising CPCs to retail media

In this article, we will be looking at some of the digital media trends that are taking hold in H2 – specifically, we’ll be discussing how CPCs (cost per click) are rising, and how retail media is making a comeback. By understanding these trends, you’ll be in a better position to create content that resonates with your audience and maximizes your online visibility.

Digital media has been on a steady rise in the last few years, with more and more people turning to digital platforms to consume content. With this increased focus on digital media, we’ve seen a number of trends emerge in the industry. In this article, we’ll take a look at some of the most significant digital media trends currently happening in H2 2017.

Rising CPCs on digital media

One of the most important trends in digital media is the rising cost of advertising. This is especially true on digital platforms, such as Google and Facebook. The cost of ads has increased by more than 50% over the past few years, and it is expected to continue rising in the future.

This increase in advertising costs has had a big impact on digital media platforms. For example, Google saw its ad revenue increase by more than 50% last year. This was largely due to the fact that Google was able to charge more for ads space.

Along with the increasing cost of ads, digital media platforms are also seeing an increase in ad clicks. This is because ads that are clicked on are generally more effective than those that are not clicked on. This means that advertisers are spending more money on ads and getting better results for their investment.

Despite these challenges, there are still many benefits to using digital media platforms. For example, they allow businesses to reach a wider audience quickly and easily. They also allow businesses to track how well their ads are performing and make changes as needed.

Performance budgets remain steady (for now)

One trend that has been continuing in digital media is the steady increase in performance budgets. This means that advertisers are willing to pay more for higher quality content.

While performance budgets are still rising, they are not as high as they were a few years ago. This may be due to the fact that there are more choices available to advertisers. Additionally, there is less competition for ad space, which means that advertisers can get higher quality ads for their money.

Digital media is constantly evolving, and advertisers will continue to adapt their strategies in order to get the most out of their investment.

CPCs on the rise, brands need to look at margin and CLV

Digital media is continuing to grow in popularity, with both brands and consumers taking advantage of the increasing number of digital platforms available. According to recent studies, click-through rates (CPCs) on digital media are on the rise, and this trend is only expected to continue.

One way that brands can maximize their return on investment (ROI) when advertising through digital media is by looking at margin and customer lifetime value (CLV). Margin refers to how much money a brand is making from each ad click, while CLV measures the total value of a customer over time. When calculating CLV, it’s important to consider factors such as frequency of visits, conversion rates, and purchase behavior.

By understanding these digital media trends and using them to optimize campaigns, brands can ensure that their ads are reaching the right consumers at the right time and generating the desired results.

Retail media’s role in digital advertising

Retail media is an important part of digital advertising. Retail media outlets are responsible for driving traffic to online stores and directing that traffic to the most relevant ads. They play an important role in helping businesses reach a larger audience.

Digital advertising has seen a significant rise in costs over the past few years. This has forced businesses to look for other ways to reach their target audience. One way that businesses are trying to reach more people is through retail media.

Retail media outlets can help businesses reach a much larger audience than they would be able to on their own. They can also direct traffic to the most relevant ads, which helps businesses save money on their advertising campaigns.

Retail media continues to grow

Retail media is growing at an alarming rate, and it’s not just online retailers that are seeing success. Retailers across the board are seeing increased CPCs and increased traffic. In fact, retail media is expected to grow by 3% each year through 2024.

This growth is due in part to the rise of digital platforms. Digital platforms have made it easier for people to purchase products from a variety of different retailers. This has led to an increase in competition, which in turn has driven down prices and increased traffic to retail websites.

Another factor contributing to the growth of retail media is the shift away from print media. More and more people are turning to digital platforms for their news and information. This trend is likely to continue as more people become online-oriented.

The future of digital media

As digital media continues to grow and evolve, so too do the ways in which it can be used to market products and services. In recent years, there has been a rise in cost-per-click (CPC) advertising. This is because digital media allows businesses to reach a wider audience more cheaply than ever before.

Another trend in digital media is retail media. Retail media is the use of digital media to sell products and services to consumers. It includes everything from online advertisements to socialmedia marketing. Retail media is growing rapidly because it allows businesses to reach more people more quickly and easily.

Marketers need to prioritise first-party data

1. Marketers need to prioritise first-party data in order to ensure they are making the most informed decisions when it comes to digital media.

One of the key factors that affects how successful a digital campaign is is the quality of the data that is used to make decisions. This is why it is important for marketers to focus on getting access to first-party data. This type of data comes from people who are directly affected by the product or service being marketed. By using first-party data, marketers can better understand customer needs and preferences.

This information can then be used to create more effective digital campaigns. By understanding customer wants and needs, marketers can create strategies that will drive conversions and increase brand awareness. In addition, first-party data can help marketers target their ads more effectively. It gives marketers a better understanding of the people who are most likely to respond to their adverts.

Advertisers can apply performance lessons to CTV

1. Digital media continues to evolve and advertisers can apply performance lessons to CTV.

2. Rising CPCs are forcing advertisers to reconsider their media budgets.

3. Retail media is benefitting from the rise in online video consumption.


When it comes to digital media, trends come and go – but one thing that has remained steadfast is the importance of online advertising. This year has seen a slew of changes in digital media landscape, with some key shifts being related to CPC (cost per click) prices and retail media. In this article, we’ll take a look at these two important areas and explore how they’re impacting digital media strategy.


Please enter your comment!
Please enter your name here