Demystifying the misconceptions of digital expertise platforms


The brand new linked client poses a problem for manufacturers and digital enterprise execs.  Understanding how your prospects join throughout gadgets, platforms and channels and mapping your portfolio of experiences so that you just’re current the place your prospects are isn’t any trivial endeavor.

With that shift in habits and better client expectations, it’s no shock that curiosity and seek for Digital Expertise Platforms (DXP) have accelerated by 300%. A lot of this development is pushed by entrepreneurs trying to overcome the constraints of their current content material administration techniques and sustain with the altering client behaviors. However as curiosity is rising, so is the confusion that’s surrounding the DXPs.

Study extra about how one can get there by becoming a member of Joe Cicman, senior analyst at Forrester, and Jeana Garms, vp of promoting at Arc XP, in an informative MarTech session. They set the document straight on the myths and misconceptions surrounding DXPs.

Throughout this session, you’ll be capable to differentiate between the myths and realities of digital expertise platforms and perceive how an efficient DXP permits good digital experiences.

Tune in and get a greater understanding of the position DXPs play in supporting as we speak’s buyer expertise journey.

About The Writer

Arc XP is a cloud-native digital expertise platform (DXP) that helps enterprise corporations, manufacturers and retailers, and media organizations create and distribute content material, drive digital commerce and subscriptions, and ship highly effective multichannel experiences. Constructed for flexibility, combine the content material administration, commerce, and totally hosted front-end expertise instruments you want into your current tech stack or leverage Arc XP as your full-suite DXP.


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