Creating the way forward for automation and buyer expertise – Welcome Postmark

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At present’s patrons have limitless selections, making it tougher to maintain prospects and earn new ones. The deciding issue for a purchase order typically comes right down to the connection a buyer has with the enterprise, making each interplay a vital touchpoint. With necessary communications coming from transactional emails like order confirmations, billing notifications, and updates that happen when prospects work together with your online business, in addition to the gross sales and advertising and marketing messages to create and nurture buyer relationships, it’s essential that communications are unified and create a cohesive expertise. 

This may be laborious for rising companies, as transactional communications typically come from instruments exterior of gross sales and advertising and marketing, making it troublesome to align messages — till immediately, as ActiveCampaign declares a method to carry these messages collectively like by no means earlier than.

At present I’m proud to share that ActiveCampaign has acquired Postmark, now ActiveCampaign Postmark. ActiveCampaign and Postmark customers will be capable of carry their buyer communications collectively to make sure a fantastic buyer expertise, no matter communication sort. Postmark joins ActiveCampaign to make sure prospects really feel that each communication provides to the connection. No extra fragmented messages and separate conversations coming from advertising and marketing, gross sales, and transactional occasions, however fairly a single stream of communication to create a constructive buyer expertise to develop your online business.

Jason PM Post

Clients of each ActiveCampaign and Postmark depend on the main deliverability supplied by each platforms. Alongside Postmark, DMARC Digests, Postmark’s e-mail authentication and monitoring service, additionally joins ActiveCampaign. DMARC Digests makes it straightforward to establish authentication points inflicting DMARC failures and resolve issues that influence deliverability, offering piece-of-mind that emails are being delivered.

The identical staff that has constructed Postmark so far will be a part of ActiveCampaign in its entirety, and are already making investments into the staff, conserving in our custom of product funding and innovation.

What does this imply for Postmark and DMARC Digests prospects immediately?

  • ActiveCampaign is a product-first firm and we make investments extra in R&D than the competitors. Whereas some firms concentrate on combining processes or instruments throughout an acquisition, our first precedence was and can proceed to be our roadmap for innovation.
  • ActiveCampaign’s Buyer Success Dedication of worth, service, belief, and entry will serve to raise the place Postmark already wins. ActiveCampaign is dedicated to buyer success and won’t be elevating costs on Postmark and DMARC Digests prospects, whereas additionally investing within the assets that make Postmark a profitable answer for rising companies.
  • We’re dedicated to transactional e-mail, a lot in order that we’re not solely welcoming the complete Postmark and DMARC Digests groups to ActiveCampaign, however we’re rising the groups beginning day 1.
  • Privateness, safety, and deliverability will proceed to be high priorities for ActiveCampaign and Postmark. Infrastructure will proceed to be a key space of funding.
  • Service is essential to Postmark and DMARC Digests prospects, and the identical staff you recognize and love immediately will proceed to assist all of Postmark and DMARC Digests prospects.

What does this imply for Postmark and ActiveCampaign prospects within the close to future?

  • The power to unify your message, voice, model, and buyer knowledge to create a dialog throughout gross sales, advertising and marketing, and transactional occasions.
  • The power to grasp all of your buyer knowledge and achieve a full image of your communications, permitting you to ship the precise message, customized in the precise approach, on the proper time.
  • Clients can sit up for a seamless integration between the 2 platforms, which is able to permit ActiveCampaign customers to ship a transactional e-mail by way of an automation – a seamless drag and drop builder and out-of-the-box automations harness the facility of transactional e-mail. This may be a part of a dedication to builders {that a} code-based method is not going to solely stay, however be a spotlight of innovation. Code or no-code, the selection is yours!
  • ActiveCampaign brings enterprise energy to companies of all sizes. We’re a chief in advertising and marketing automation and make automation attainable for everybody, no matter experience, with pre-built recipes and an intuitive visible automation builder. We’re now committing to being the primary platform to carry recipes to transactional e-mail. 

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