Newsrewired, the digital publishing convention for media execs, journalists, teachers and trade consultants, befell in London yesterday. Adam Tinworth has live-blogged a number of the periods:
The Atlantic is shifting into e-book publishing. It has partnered with Zando to create a brand new imprint, Atlantic Editions, which is able to publish between six and 12 nonfiction titles per yr. Jacob Donnelly does an excellent job of setting out why this can profit each publishers and workers who may doubtlessly get e-book offers, and why it makes a lot sense.
The efforts and methods behind retention efforts have turn into a vital focus for a lot of organisations these days. Listed here are six issues that Richard Brown thinks are important to the quick and future sustainability of advertiser and subscriber retention.
Podcasters are pitching longer, extra profitable advertisements, however advert consumers favor shorter, cheaper spots
Publishers, podcast manufacturing firms and inventive studios are pitching longer-form podcast advertisements. However when talking to advert consumers, it appears solely advertisers with massive budgets can afford to spend on customized, built-in, longer-form segments of their mixture of podcasting promoting. In any other case, advertisers are sticking to the 30- to 60-second advert size.
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