When somebody actively fills out a type, that’s a great signal that they’re extremely engaged. Why else would they take time and volunteer details about themselves? That’s a good time to observe up with content material, an electronic mail, and even direct outreach from somebody in your group to make sure they keep engaged. Higher but, observe up with a extremely related message that resonates in order that they see that you simply perceive their needs and desires. However how are you aware what they care about? How are you going to make sure that the message will resonate with them?
Varieties that collect essential info and develop your small business
By way of ActiveCampaign kinds, you may flip leads into priceless prospects and automate their buyer expertise throughout internet, electronic mail, and even social channels. Collect essential info and use that data to have interaction them throughout their journey and to show an understanding of every particular person. With buyer expertise automation, you can too ship the appropriate message on the proper time, relying on the knowledge they supply.
Through the use of ActiveCampaign’s CXA platform to handle your kinds, not solely will you have the ability to purchase extra significant knowledge out of your viewers, however you’ll have the ability to then act on it higher than ever. Let’s say a web site customer needs to obtain some gated content material or join a e-newsletter, you would possibly embrace primary info on that type like their identify, electronic mail, and cellphone quantity. However let’s say your function was to gather much more data on one other type, you don’t should cease with primary demographics. Use customized fields to collect extra data like what merchandise they’re excited by, the place they work, or if they need to enroll in an intro assembly. This fashion, they nonetheless get the nice content material they’re trying to find, and you’ve got a deeper understanding of who they’re so you may act with confidence.
From that type submission, you may then kick off multi-step automation workflows that can replace their contact report, ship a observe up electronic mail, and even transfer their deal alongside a pipeline within the CRM. Relying on the way in which you run your small business and what info is necessary to you, kinds have the power to develop your small business mechanically while you’re specializing in different innovation or really speaking with prospects.
Varieties now assist commonplace and customized account fields
Lately, we launched the power so as to add commonplace and customized account fields onto any ActiveCampaign type, permitting for much more customization and knowledge assortment. If your small business offers with account-level info, this enhancement is nice so you may acquire much more info in a given type, resulting in hyper customized interactions and a extra strong account profile.
You may both add a discipline from the record of supplied commonplace fields, or embrace any customized account discipline you employ throughout the platform, relying on the use case of the shape. For some kinds you would possibly ask for particulars about their firm such because the variety of workers, or their URL, even their income, no matter is most necessary to your gross sales course of.
Join kinds throughout the remainder of the ActiveCampaign platform
Similar to kinds, Pages from ActiveCampaign provide the energy to have interaction segments of your viewers with related info and content material. The most effective half? You may simply add a type to a touchdown web page utilizing the drag and drop builder. We additionally supply dozens of Pages templates so you may spin up a high-converting, branded web page that can encourage your prospects to behave.
Aside from touchdown pages, you may leverage electronic mail advertising to speak with leads after they submit a type to capitalize on their most engaged time. Arrange an automation to ship a observe up electronic mail, or kick off a nurturing electronic mail sequence, each of which can comprise related content material that you recognize the customer will resonate with.
Do you employ instruments apart from ActiveCampaign in your on a regular basis life? With ActiveCampaign’s 800+ integrations, you may simply join kinds to any third social gathering software you employ to have interaction with prospects. Additionally utilizing customized objects with kinds means that you can do issues like e book demos and hook up with Calendly, figuring out what kind of assembly they’re searching for, saving your gross sales group time and giving the client a significantly better expertise.
Prepared to present it a attempt for your self?
Regardless of the place you might be in your personal journey of utilizing CXA, you will get began shortly and simply by introducing kinds to your on a regular basis engagement. Begin by including a type to your website, and kickoff a primary observe up electronic mail upon submission. From there, you may develop and scale as you want, and introduce customizations that show a real understanding of every particular person buyer. Able to get began? Be taught extra about kinds in our assist heart, or begin your free trial at present!