This week, Media Voices co-host Peter Houston is on the Cannes Lions Worldwide Competition of Creativity in France. He catches up with attendees on the pageant to seek out out what publishers and businesses are speaking about this summer season, and the way optimistic they’re concerning the subsequent few years.
It is a two-part podcast, with the second half going stay tomorrow with recent updates from Cannes. Media Voices at Cannes 2022 is sponsored by Sovrn, a number one writer expertise platform.
Day 1: Information and variety prime the agenda
Hear from James Florence, Head of Promoting Expertise at Instant Media, Brian Morrissey, Founding father of The Rebooting publication and podcast, and Dominic Perkins, Managing Director of UK and Europe at Sovrn as they provide their impressions of Cannes to date.
Listed here are some highlights, flippantly edited for readability:
As a premium writer, we’re fairly excited concerning the return to contextual. We’ve obtained some fairly robust context in meals and gardening and TV. That offers us an actual alternative to deliver one thing distinctive you could’t at the moment purchase within the open public sale; actually add some particular sauce there.
I don’t assume it’s essentially all about pulling it out utilizing expertise. A few of that I feel supplies the size, however the different half of it’s about what we are able to deliver as our understanding of the customers and why they’re taking a look at that type of content material, and having the ability to add one thing past simply the details of the context.
James Florence, Instant Media
If anybody doubts that software program has eaten the world, come to Cannes, as a result of software program has eaten the media and promoting industries entire. It’s simply essential to acknowledge; that doesn’t imply that promoting goes away, or creativity isn’t essential, or that publishing can’t survive. However it’s laborious to go round right here and to go searching on the big seashores, and Amazon having a compound, and never conclude that expertise is driving the media trade, not vice versa.
I don’t imply it cynically precisely, however like, it’s all a few façade in some methods. What’s been talked about within the Palais, and on stage…is totally totally different than the actual motion going down behind doorways, the place that is much less a pageant of creativity, however extra of a carnival of capitalism.
Brian Morrissey, The Rebooting
I come from a writer background. And one of many issues that we’ve at all times considered our information is, it’s our gold, it’s our asset, no one else can have it. However in actual phrases, I feel a variety of publishers at the moment are sitting there going, ‘Look, there’s sure components of my information that I solely need to have for me.’ However there’s additionally different areas of information or different bits of their information, which they’re fairly blissful to scale and permit different individuals to make use of in a compliant manner.
That’s the change we’re beginning to see now with publishers turning and dealing with it or leaning into it and going, ‘Proper, I can’t do that alone. However I need to do it with different companions that I belief.’
[Data] clear rooms permits that to scale for them, which is what they’ve at all times struggled with. And my understanding from what I’ve been listening to as nicely from patrons is that they need to higher entry that information at scale. It’s no good to them simply by itself, which is the place it’s at with publishers prior to now.
Dominic Perkins, Sovrn