Writer-side platform Brightcom is partnering with Intent IQ, an id verification agency. This may enable Brightcom to make use of Intent IQ’s bid enhancement service. The goal is to higher authenticate IDs amid the decline of Third-party cookies and maximize monetization of Brightcom’s publishers’ portfolio.
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What it does. The businesses declare this may enable Intent IQ’s id gadget graph to combination all of Brightcom’s writer SSP and DSP IDs right into a single Intent IQ Individual ID. It’s supposed to do that whereas returning associate SSP and DSP IDs when these are lacking. Intent IQ helps third-party cookie and cookieless environments, comparable to Safari and the long run Chrome.
Over the subsequent 5 years the Identification Decision Software program market will register a ten.7% CAGR when it comes to income and the worldwide market measurement will attain $1.7 billion by 2025, from $1.1 billion in 2019, in line with Market Examine Report. Spending on programmatic promoting within the US market is anticipated to hit $142 billion this 12 months, per eMarketer.
Why we care. Programmatic promoting is meant to present the transparency wanted for entrepreneurs to have complete visibility over their campaigns. This solely works if entrepreneurs can see precisely what websites their adverts are on and what sorts of audiences are seeing them. The tip of third-party cookies has added to current considerations round this.